IIFYM Not a diet?

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Replies

  • UsedToBeHusky
    UsedToBeHusky Posts: 15,228 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.
  • cwsreddy
    cwsreddy Posts: 998 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.
  • a_stronger_me13
    a_stronger_me13 Posts: 812 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    To meet your macros you are probably hitting most of your micros as well considering its difficult to stay within your calorie goal while still meeting macros eating solely "hollow" or nutrient lacking foods. If not, well, there's supplemental vitamins and nutrients.
  • bcattoes
    bcattoes Posts: 17,299 Member
    IIFYM is "eat whatever you want..... as long as it fits your nutrient goals."

    That's the point. It's not a diet. It's a nutrient partitioning strategy around which you create your own diet. The power of IIFYM is that it lets you hit those nutrient goals with any food you see fit. Almost any particular diet can be adapted to IIFYM or followed with IIFYM strategies.

    You are restricting your calorie in-take therefore it's a diet.

    A very good one that works for a lot of people - but don't delude yourself it's a diet.

    You are correct that it is a diet, but not because of calorie restriction. It's a prescribed way of eating, which = diet.

    Many diets are not about specifically about weight loss or calories but are still diets - Mediterranean diet, DASH diet, Paleo Diet, IIFYM, etc.
  • TheEffort
    TheEffort Posts: 1,028 Member
    IIFYM = IIFYM
    IIFYM =!= eat whatever you want

    And that interview is awful.

    Agreed.
  • jonnythan
    jonnythan Posts: 10,161 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    Which is not a big deal because micros are severely overrated. Actual micronutrient deficiency is rather rare, and virtually nonexistent among people hitting the recommended 4+ servings of fruits and vegetables per day absent a serious digestive disorder.
  • jonnythan
    jonnythan Posts: 10,161 Member
    IIFYM is "eat whatever you want..... as long as it fits your nutrient goals."

    That's the point. It's not a diet. It's a nutrient partitioning strategy around which you create your own diet. The power of IIFYM is that it lets you hit those nutrient goals with any food you see fit. Almost any particular diet can be adapted to IIFYM or followed with IIFYM strategies.

    You are restricting your calorie in-take therefore it's a diet.

    A very good one that works for a lot of people - but don't delude yourself it's a diet.

    You are correct that it is a diet, but not because of calorie restriction. It's a prescribed way of eating, which = diet.

    Many diets are not about specifically about weight loss or calories but are still diets - Mediterranean diet, DASH diet, Paleo Diet, IIFYM, etc.

    It's not a prescribed way of eating. The difference between all of the things you listed is that you can be IIFYM in addition to any of the others. You can do a Paleo diet using IIFYM. You can do a Mediterranean diet using IIFYM.

    IIFYM does not recommend or endorse or prescribe any particular food or type of food, unlike all those other diets you list.
  • UsedToBeHusky
    UsedToBeHusky Posts: 15,228 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    That's entirely subjective. If you are not hitting your required micronutrients on a somewhat consistent basis, then you are probably lying to yourself about following IIFYM.
  • Hornsby
    Hornsby Posts: 10,322 Member
    But IIFYM markets itself as a fat loss plan.

    I didn't realize IIFYM had a marketing department.

    It, of course, doesn't. IIFYM isn't a trademark. It's not a corporate-backed idea. It's a grassroots movement. It's not "marketed" as anything except by its adherents. And by its adherents, it is "marketed" as a strategy for any and every nutrition goal.

    The idea that IIFYM isn't "marketed" as a (or even the) way to bulk is laughably ignorant, because it very much is.

    www.IIFYM.com

    'If you are one of these clients that wants to skip to the punchline our IIFYM Starter Kit is perfect for you! Our Macro Counting starter kit gives you everything you need to get started with your new IIFYM Macro diet TODAY!! We do all the math for you, and hand over an easy to follow program that is designed specifically for you, and no one else. Not only will we dial in YOUR specific macros, but we will also leave you with a game plan on how to proceed when your weight loss stalls'

    Hell even they call it a diet!!!

    Not sure if they have a marketing department, but as its a money making business I would assume they have an employee that handles the marketing for them.

    lol you found one website where a guy is trying to make money off IIFYM and then apply it to everyone that does it...

    you really make no sense, but comic relief is definitely your strength...

    Well yea, and the owner of www.milf.com had to be the person that coined the term. There obviously was never any moms I'd like to *** before the term MILF was coined.

    :insertsarcasm:
  • SezxyStef
    SezxyStef Posts: 15,267 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    I see it from "clean" folks around these forums. But then, I've never heard people outside of MFP talk about IIFYM or "clean eating."

    you are lucky then...I have to endure the "clean eating" talk everytime someone sees me eating a cookie or a chocolate bar...

    I get so sick of it to be honest...

    "you can't eat that, you are getting healhty or are on a diet or are lifting or it's processed it make you fat..."
  • cwsreddy
    cwsreddy Posts: 998 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    To meet your macros you are probably hitting most of your micros as well considering its difficult to stay within your calorie goal while still meeting macros eating solely "hollow" or nutrient lacking foods. If not, well, there's supplemental vitamins and nutrients.

    which are not nearly as bioavailable or effective, and will make your cost-effective diet suddenly less cost-effective.

    eat real foods most of the time, don't cut out things you like, be healthier. it's pretty easy. but yes, for the most part you're right. Johnny and I have always quibbled over the minutia - where I feel like all of this (IIFYM) works up to a certain point of performance and health, and then if you want to take it past that threshold, you have to be more meticulous.

    So yes, for the majority of people on this board, IIFYM with an emphasis on mostly whole foods is a great way to go. It's that "mostly whole foods" part that a lot of people don't actually stick to though, while still subscribing to IIFYM. Lyle McDonald has a great rant about that very thing.
  • cwsreddy
    cwsreddy Posts: 998 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    That's entirely subjective. If you are not hitting your required micronutrients on a somewhat consistent basis, then you are probably lying to yourself about following IIFYM.
    I agree
  • Is your goal 50 ibs?
  • cwsreddy
    cwsreddy Posts: 998 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    Which is not a big deal because micros are severely overrated. Actual micronutrient deficiency is rather rare, and virtually nonexistent among people hitting the recommended 4+ servings of fruits and vegetables per day absent a serious digestive disorder.

    and this is exactly my point

    micronutrient deficiency is NOT rare. most of us in the western world are heavily Vitamin D deficient for one.

    also, where in IIFYM does it say you're required 4+ servings of fruit/veggies/day?
  • Sarauk2sf
    Sarauk2sf Posts: 28,072 Member
    But IIFYM markets itself as a fat loss plan.

    I didn't realize IIFYM had a marketing department.

    It, of course, doesn't. IIFYM isn't a trademark. It's not a corporate-backed idea. It's a grassroots movement. It's not "marketed" as anything except by its adherents. And by its adherents, it is "marketed" as a strategy for any and every nutrition goal.

    The idea that IIFYM isn't "marketed" as a (or even the) way to bulk is laughably ignorant, because it very much is.

    www.IIFYM.com

    'If you are one of these clients that wants to skip to the punchline our IIFYM Starter Kit is perfect for you! Our Macro Counting starter kit gives you everything you need to get started with your new IIFYM Macro diet TODAY!! We do all the math for you, and hand over an easy to follow program that is designed specifically for you, and no one else. Not only will we dial in YOUR specific macros, but we will also leave you with a game plan on how to proceed when your weight loss stalls'

    Hell even they call it a diet!!!

    Not sure if they have a marketing department, but as its a money making business I would assume they have an employee that handles the marketing for them.

    Oh there's your problem. You don't understand what IIFYM means or where it comes from, so you think the home page of "IIFYM.com" defines it.

    By all means, carry on with your willful ignorance. If you ever decide one day you'd rather be informed and correct please let us know. In the meantime, we'll stop wasting our time trying to correct you because you have no interest at the moment.

    Yes please I wish to be enlightened - please direct me to the source! :smile:

    Pretty sure that this has been linked in threads you have been in, but you have chosen to ignore it.

    Here you go (again).

    http://www.myfitnesspal.com/topics/show/817188-iifym
  • Sarauk2sf
    Sarauk2sf Posts: 28,072 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    Which is not a big deal because micros are severely overrated. Actual micronutrient deficiency is rather rare, and virtually nonexistent among people hitting the recommended 4+ servings of fruits and vegetables per day absent a serious digestive disorder.

    and this is exactly my point

    micronutrient deficiency is NOT rare. most of us in the western world are heavily Vitamin D deficient for one.

    also, where in IIFYM does it say you're required 4+ servings of fruit/veggies/day?

    where do most diets say that?

    Also, source please for the Vit D deficiency. I have seen some literature (which I admit I cannot quote as I cannot recall the exact source) that indicates that the Vit D deficiency claims we are seeing are over-exaggerated.
  • Sarauk2sf
    Sarauk2sf Posts: 28,072 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    To meet your macros you are probably hitting most of your micros as well considering its difficult to stay within your calorie goal while still meeting macros eating solely "hollow" or nutrient lacking foods. If not, well, there's supplemental vitamins and nutrients.

    which are not nearly as bioavailable or effective, and will make your cost-effective diet suddenly less cost-effective.

    eat real foods most of the time, don't cut out things you like, be healthier. it's pretty easy. but yes, for the most part you're right. Johnny and I have always quibbled over the minutia - where I feel like all of this (IIFYM) works up to a certain point of performance and health, and then if you want to take it past that threshold, you have to be more meticulous.

    So yes, for the majority of people on this board, IIFYM with an emphasis on mostly whole foods is a great way to go. It's that "mostly whole foods" part that a lot of people don't actually stick to though, while still subscribing to IIFYM. Lyle McDonald has a great rant about that very thing.

    Actually, a lot of people that say they are IIFYM'ing do not actually hit their macros half the time.
  • UsedToBeHusky
    UsedToBeHusky Posts: 15,228 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    Which is not a big deal because micros are severely overrated. Actual micronutrient deficiency is rather rare, and virtually nonexistent among people hitting the recommended 4+ servings of fruits and vegetables per day absent a serious digestive disorder.

    and this is exactly my point

    micronutrient deficiency is NOT rare. most of us in the western world are heavily Vitamin D deficient for one.

    also, where in IIFYM does it say you're required 4+ servings of fruit/veggies/day?

    If you like, we can call it IIFYM&M (If it fits your macro & micros), but then that might encourage people to eat too much candy!
  • Snow3y
    Snow3y Posts: 1,412 Member
    Going through all these threads...wow, just wow. Do you really devote this much attention to what you eat? I mean it sounds so daunting.

    How do you eat then? I'd LOVE to see what you look like and what your progress has been :)
  • cwsreddy
    cwsreddy Posts: 998 Member

    where do most diets say that?

    Also, source please for the Vit D deficiency. I have seen some literature (which I admit I cannot quote as I cannot recall the exact source) that indicates that the Vit D deficiency claims we are seeing are over-exaggerated.

    so clearly you don't need to see the source since the Vit D deficiency claims are well known to you?

    and to your first question - that's my point. IIFYM doesn't say that, and so when people hear "eat whatever you want and fit your macros" the majority don't immediately go to "oh well i guess I should also get in my 4 servings of veggies too!" They're looking for excuses NOT to eat the things they don't want to eat, and excuses TO eat the things they do. That's the inherent problem with the novice eater jumping into IIFYM. They don't do it the right way.
  • cwsreddy
    cwsreddy Posts: 998 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    Which is not a big deal because micros are severely overrated. Actual micronutrient deficiency is rather rare, and virtually nonexistent among people hitting the recommended 4+ servings of fruits and vegetables per day absent a serious digestive disorder.

    and this is exactly my point

    micronutrient deficiency is NOT rare. most of us in the western world are heavily Vitamin D deficient for one.

    also, where in IIFYM does it say you're required 4+ servings of fruit/veggies/day?

    If you like, we can call it IIFYM&M (If it fits your macro & micros), but then that might encourage people to eat too much candy!

    :laugh: :drinker:
  • cwsreddy
    cwsreddy Posts: 998 Member


    Actually, a lot of people that say they are IIFYM'ing do not actually hit their macros half the time.

    well yeah. exactly. :P
  • tennisdude2004
    tennisdude2004 Posts: 5,609 Member
    But IIFYM markets itself as a fat loss plan.

    I didn't realize IIFYM had a marketing department.

    It, of course, doesn't. IIFYM isn't a trademark. It's not a corporate-backed idea. It's a grassroots movement. It's not "marketed" as anything except by its adherents. And by its adherents, it is "marketed" as a strategy for any and every nutrition goal.

    The idea that IIFYM isn't "marketed" as a (or even the) way to bulk is laughably ignorant, because it very much is.

    www.IIFYM.com

    'If you are one of these clients that wants to skip to the punchline our IIFYM Starter Kit is perfect for you! Our Macro Counting starter kit gives you everything you need to get started with your new IIFYM Macro diet TODAY!! We do all the math for you, and hand over an easy to follow program that is designed specifically for you, and no one else. Not only will we dial in YOUR specific macros, but we will also leave you with a game plan on how to proceed when your weight loss stalls'

    Hell even they call it a diet!!!

    Not sure if they have a marketing department, but as its a money making business I would assume they have an employee that handles the marketing for them.

    lol you found one website where a guy is trying to make money off IIFYM and then apply it to everyone that does it...

    you really make no sense, but comic relief is definitely your strength...

    Yeah sorry I obviously have the same level of knowledge about IIFYM as you do about my diet - the only difference is I'm making the effort to learn more about IIFYM - I won't bother asking if you are doing like wise - I think you'll cause yourself a bottle neck! lol
  • 3laine75
    3laine75 Posts: 3,069 Member
    IIFYM and go outside :)
  • jonnythan
    jonnythan Posts: 10,161 Member
    also, where in IIFYM does it say you're required 4+ servings of fruit/veggies/day?

    "where in IIFYM does it say" is a non-question, because there is no "IIFYM" book or authority.

    You'll be hard-pressed to find an IIFYM proponent or adherent who does not recommend getting several servings of fruits and vegetables per day. Indeed, there is an enormous body of scientific evidence indicating that several servings of fruits and veggies per day is highly protective. Therefore, I recommend several servings of fruits and veggies per day to everyone. So do virtually all IIFYM adherents.

    As for vitamin D, I too have heard that such reports are exaggerated. Furthermore, there aren't really many foods that are high enough in vitamin D to have much of an impact, and vitamin D supplements are apparently kind of a waste of time too. Sunshine, not diet, is the proper way to get vitamin D.
  • UsedToBeHusky
    UsedToBeHusky Posts: 15,228 Member
    I've never heard anyone say that IIFYM is a free pass to eat whatever you want. Didn't have time to watch the video.

    many people do.

    It's a free pass to eat any particular food with the caveat that you make it fit your goals.

    It's not a free pass to eat any food in any quantity at any time.

    true. your macro-nutrient goals. ignoring your micros (for many people).

    I don't ignore ALL of my micros. I do find it necessary to watch my electrolytes very closely.

    The application of IIFYM is a personal thing. Just because "micronutrient" isn't referred to in the title, does not mean that they are completely ignored. It just depends on what is most relevant for the individual.

    but they're not emphasized, which means you can adhere to IIFYM and still be malnourished on the micro nutrient level.

    Which is not a big deal because micros are severely overrated. Actual micronutrient deficiency is rather rare, and virtually nonexistent among people hitting the recommended 4+ servings of fruits and vegetables per day absent a serious digestive disorder.

    and this is exactly my point

    micronutrient deficiency is NOT rare. most of us in the western world are heavily Vitamin D deficient for one.

    also, where in IIFYM does it say you're required 4+ servings of fruit/veggies/day?

    As it was specified earlier, you can not make indulgent foods fit your macros if you do not eat at 80% of your diet in whole foods. That is going to be at least 4 servings a fruit and veggie a day.

    Do you really need it all spelled out for you what you can and cannot eat? Can't you use your own best judgment about your own nutrition?
  • Sarauk2sf
    Sarauk2sf Posts: 28,072 Member

    where do most diets say that?

    Also, source please for the Vit D deficiency. I have seen some literature (which I admit I cannot quote as I cannot recall the exact source) that indicates that the Vit D deficiency claims we are seeing are over-exaggerated.

    so clearly you don't need to see the source since the Vit D deficiency claims are well known to you?

    and to your first question - that's my point. IIFYM doesn't say that, and so when people hear "eat whatever you want and fit your macros" the majority don't immediately go to "oh well i guess I should also get in my 4 servings of veggies too!" They're looking for excuses NOT to eat the things they don't want to eat, and excuses TO eat the things they do. That's the inherent problem with the novice eater jumping into IIFYM. They don't do it the right way.

    Stop trying to play to avoid the request - the claims are not from reputable sources - they are just people making comments about it - I have not seen studies but could have missed them.

    Do you have a source or not?.

    Also, big assumptions you are making there as to people's intent.
  • DebbieLyn63
    DebbieLyn63 Posts: 2,654 Member
    Edited because website was already discussed.

    Now, MFP is a website that helps you stay within a calorie goal, and certain percentages for your Macros. It doesn't tell you what foods you should eat to reach those goals.

    So MFP=IIFYM
  • _Zardoz_
    _Zardoz_ Posts: 3,987 Member
    . most of us in the western world are heavily Vitamin D deficient for one.

    Which actually isn't diet related. Most reports state that western world are deficient due to lack of sunshine exposure.

    Anyway it's semantics in reality. Do what works for you eat low carb, eat paleo, eat vegan eat WYMCA if you want. I just wish people would stop trying to mystify diet and nutrition with all this smoke and mirrors stuff. Use some common sense and eat a varied diet and you'll be fine use a thing that seems to be lacking in the world 'Common sense' and stop preaching to people about how much better the way you do it is compared to others. We are individuals with different lifestyles different cultural and geographic variables. Different energy expenditures.

    This thread in reality is an argument for arguments sake
  • tennisdude2004
    tennisdude2004 Posts: 5,609 Member
    But IIFYM markets itself as a fat loss plan.

    I didn't realize IIFYM had a marketing department.

    It, of course, doesn't. IIFYM isn't a trademark. It's not a corporate-backed idea. It's a grassroots movement. It's not "marketed" as anything except by its adherents. And by its adherents, it is "marketed" as a strategy for any and every nutrition goal.

    The idea that IIFYM isn't "marketed" as a (or even the) way to bulk is laughably ignorant, because it very much is.

    www.IIFYM.com

    'If you are one of these clients that wants to skip to the punchline our IIFYM Starter Kit is perfect for you! Our Macro Counting starter kit gives you everything you need to get started with your new IIFYM Macro diet TODAY!! We do all the math for you, and hand over an easy to follow program that is designed specifically for you, and no one else. Not only will we dial in YOUR specific macros, but we will also leave you with a game plan on how to proceed when your weight loss stalls'

    Hell even they call it a diet!!!

    Not sure if they have a marketing department, but as its a money making business I would assume they have an employee that handles the marketing for them.

    Oh there's your problem. You don't understand what IIFYM means or where it comes from, so you think the home page of "IIFYM.com" defines it.

    By all means, carry on with your willful ignorance. If you ever decide one day you'd rather be informed and correct please let us know. In the meantime, we'll stop wasting our time trying to correct you because you have no interest at the moment.

    Yes please I wish to be enlightened - please direct me to the source! :smile:

    Pretty sure that this has been linked in threads you have been in, but you have chosen to ignore it.

    Here you go (again).

    http://www.myfitnesspal.com/topics/show/817188-iifym

    Might well of been - but wasn't on my radar then.

    But thanks for linking it again now. :smile: