I can't make brown rice taste good.

I usually cook my brown rice in stock instead of water, but honestly I just don't think brown rice compares to white - so if I want rice that is what I usually have. I'll also use other grains (farro, quinoa, stone ground polenta, etc) and things like whole wheat orzo. If you're set on brown rice I think that having the liquid you're cooking it in be highly seasoned will help a lot, so it's seasoned through and through.

I don't know why people say brown rice is more bland than white. White rice tastes like nothing unless you put stuff in it, just like brown rice. Now, brown rice is definitely more bland than Rice-a-roni or other flavored box rices, of course. I cook it in water and just add seasoning salt, garlic powder, onion powder, and some cumin. Sometimes I add some black beans and a dollop of plain Greek yogurt mixed in, but I can eat it without that, too.

Adding low-sodium soy sauce would work as well. I do that when I make homemade chicken fried rice. Brown rice, chicken, frozen peas, egg whites, garlic powder, onion powder, salt, and low-sodium soy. Yummy.

Half a teaspoon of organic butter adds flavour and softens the texture. Add peppers, onions or spices and voila!

I've started using Indian spices in just about everything I make. Some are garam masala, turmeric, cumin, mustard seeds, black pepper, fennel seeds, fenugreek seeds, even cinnamon. Seeds are best toasted a bit (with or without some oil) before grinding or adding to food. Garam masala is actually a blend, and might be the better way to venture into Indian spices. Turmeric is a bit bitter, but it gives a warm flavor. There are recipes for 'thayir sadam', curd (yogurt) rice. It's usually made with white rice, but brown rice can be used. It can be as spicy as you want.

I just use it as a base for like stir fries and the such!

Half a teaspoon of organic butter adds flavour and softens the texture. Add peppers, onions or spices and voila!

And this!

I do a southwest thing to it. I add cilantro, onions, tomatoe, jalapeno, bell peppers...and then I drizzle olive oil, lime juice(fresh) and cumin powder. Light salt and pepper.
Mix and eat with chicken!

MMM

We mix in a little soy sauce, peas, sautéed onions, scrambled egg, and chicken to give it a "fried rice" flavor and we can't get enough of it.

I use a hearty beef or chicken stock to cook it in, then I sauté a cup of tri seasoning (celery, onions and peppers) ,1/4 C of pine nuts,
TBS finely chopped garlic and some Zatarain's Creole Seasoning and 1/2 tsp Nature's Seasoning. Mix it all together and adjust seasoning to your liking.

You could also try buying better brown rice. If you have a Whole Foods nearby, they sell it in bulk so you can try a small amount of several different kinds without investing a lot of money. Mekong Flower rice is amazing with a sweet scent and taste, and some of the red rices have a much bolder flavor than most browns.

Bland is pretty bad.

Soy sauce makes it taste good. So do those chili packets at Panda Express.

Also butter and salt.

Also olive oil and parmesan cheese.

Also if you hate brown rice, give up. Are you the same person who posted a brown rice thread awhile back? If someone has convinced you that brown rice is necessary for weight loss...it's not.

When I make it in the rice maker, some of the things that I might throw in (not ALL of them at once) are;

Pineapple with the juice
Onions
garlic
spices (anything I think might taste good)
onion soup mix
chicken stock

I've found that there are certain brands of brown rice that I just don't like. Try switching to a different brand or test a few out. It'll be worth the investment once you figure out one that you like.

My favorite brand is Lundberg Jubilee Brown Rice Mix. It comes in a purple bag.