Panera Bread's food is 100% clean
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MonkeyMel21
Posts: 2,388 Member
How can they claim it? There's a billboard on my way home from work that says "100% of our food is 100% clean". I get irritated every time I see those claims, lol. How can they prove it, what exactly do they mean?
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Replies
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They can claim it because there are so many definitions of "clean" out there. I see the billboards too (makes me laugh) it's meaningless advertising.10
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They don't have to prove anything because it's a meaningless marketing term with no real definition. They're just doubling down on trendiness...12
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It means they make sure every sandwich, bagel, salad, and the rest of the gang practices good hygiene11
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They cannot claim it, but they can say it all they want to.
and this "clean eating" thing is just a thing, it means 10 different things to 10 different people.7 -
That's what irritates me so much cause I know it's meaningless, but all these other people are somehow impressed by it. Or at least PB acts like we should be impressed. So they really don't have to back up their claim just because there's no actual definition.3
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ActivatedAlm0nds wrote: »It means they make sure every sandwich, bagel, salad, and the rest of the gang practices good hygiene
This is what I imagine on my drive. They washed the lettuce, therefor it's clean!3 -
They do provide their own definition - no preservatives, no food coloring, no artificial sweeteners. I think that's it, but I may be missing something.
That said, the whole advertising campaign just irritates the crap out of me. Anything that perpetuates the 'clean eating' nonsense does.10 -
They do provide their own definition - no preservatives, no food coloring, no artificial sweeteners. I think that's it, but I may be missing something.
That said, the whole advertising campaign just irritates the crap out of me. Anything that perpetuates the 'clean eating' nonsense does.
^^Was just about to post exactly this, but I took too long Googling it. They have defined it for their own restaurant. I think it's still crap.
No artificial preservatives, sweeteners, colors and flavors is the official wording.0 -
ActivatedAlm0nds wrote: »It means they make sure every sandwich, bagel, salad, and the rest of the gang practices good hygiene
Wow that's the dankest Pepe I've seen in a while.0 -
diannethegeek wrote: »They do provide their own definition - no preservatives, no food coloring, no artificial sweeteners. I think that's it, but I may be missing something.
That said, the whole advertising campaign just irritates the crap out of me. Anything that perpetuates the 'clean eating' nonsense does.
^^Was just about to post exactly this, but I took too long Googling it. They have defined it for their own restaurant. I think it's still crap.
No artificial preservatives, sweeteners, colors and flavors is the official wording.4 -
MonkeyMel21 wrote: »That's what irritates me so much cause I know it's meaningless, but all these other people are somehow impressed by it. Or at least PB acts like we should be impressed. So they really don't have to back up their claim just because there's no actual definition.
The two biggest diet fads/trends at the moment are "clean eating" and low carb...just look at about any magazine in the supermarket checkout...paleo is still fairly prominent as well, but not nearly where it was four years ago. The diet and fitness industry is a multi billion dollar industry...they want people to be impressed/excited about many meaningless things...'cuz $$$
There's always going to be capitalization on trends by restaurants, food companies, etc...there's a whole line of paleo approved processed foods that they sell at Costco and elsewhere...even though the whole idea behind paleo was to get off the processed food.2 -
Here's what they claim, from their website:100% of our food is 100% clean. That means no artificial preservatives, sweeteners, flavors and no colors from artificial sources.
This is why discussions about "clean" are maddening. See if this matches any of the definitions that @diannethegeek often lists. Many of those definitions wouldn't even allow bread!
And in the meantime, I believe Panera continues to sell Pepsi products, including Diet Pepsi.
I actually kind of like Panera, and will continue to eat there on occasion. But this is just a bald marketing gimmick for those who like to think they are on the bleeding edge.
ETA: I see I was late on the draw!2 -
I think it is hilarious. Good on them for making a buck or two off the woo. I just enjoyed a very "clean" cinnamon crunch bagel with honey walnut cream cheese this morning, and felt quite fancy and virtuous.11
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I like Panera, but this type of shady marketing makes me avoid them.4
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cwolfman13 wrote: »MonkeyMel21 wrote: »That's what irritates me so much cause I know it's meaningless, but all these other people are somehow impressed by it. Or at least PB acts like we should be impressed. So they really don't have to back up their claim just because there's no actual definition.
The two biggest diet fads/trends at the moment are "clean eating" and low carb...just look at about any magazine in the supermarket checkout...paleo is still fairly prominent as well, but not nearly where it was four years ago. The diet and fitness industry is a multi billion dollar industry...they want people to be impressed/excited about many meaningless things...'cuz $$$
There's always going to be capitalization on trends by restaurants, food companies, etc...there's a whole line of paleo approved processed foods that they sell at Costco and elsewhere...even though the whole idea behind paleo was to get off the processed food.
Along these lines.......I remember KFC ads were saying they were low carb and Atkins friendly. Ad campaign didn't last long, too obvious maybe.3 -
cwolfman13 wrote: »MonkeyMel21 wrote: »That's what irritates me so much cause I know it's meaningless, but all these other people are somehow impressed by it. Or at least PB acts like we should be impressed. So they really don't have to back up their claim just because there's no actual definition.
The two biggest diet fads/trends at the moment are "clean eating" and low carb...just look at about any magazine in the supermarket checkout...paleo is still fairly prominent as well, but not nearly where it was four years ago. The diet and fitness industry is a multi billion dollar industry...they want people to be impressed/excited about many meaningless things...'cuz $$$
There's always going to be capitalization on trends by restaurants, food companies, etc...there's a whole line of paleo approved processed foods that they sell at Costco and elsewhere...even though the whole idea behind paleo was to get off the processed food.
Along these lines.......I remember KFC ads were saying they were low carb and Atkins friendly. Ad campaign didn't last long, too obvious maybe.
I believe Taco Bell is currently marketing a low carb/keto friendly taco where the shell is made with a fried chicken shell and then stuffed with chicken...sounds quite disgusting to me personally...3 -
If they define it for the people who care...and they do define it...then it is a good thing. There are many people who choose not to eat certain things...like artificial sweeteners or HFCS...for various health reasons. You may not choose to eat that way, but for those who do this information is helpful. To the people who care about these things, this is valuable information.
I applaud any company that does more to provide consumers with the information they need to make informed choices. I wish more would.5 -
PaulaWallaDingDong wrote: »I like Panera, but this type of shady marketing makes me avoid them.
It's not really shady marketing since they provide a list of what this means. See a few posts above yours.0 -
I think it is a bit silly but at the same time, it makes good business sense to go that route with marketing. I have no problem with it.0
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Meh, they've found a market to capitalize on. It's a sound business strategy. At the end of the day, only you are in charge of what you consume and whether or not you deem it 'clean.'0
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