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Does anyone else find this creepy?

CrisseydaCrisseyda Posts: 532Member Member Posts: 532Member Member
Has anyone else seen this on the soda fridges in stores?

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I've seen this "PSA" several times lately while out getting groceries, and I'm just creeped out. I looked it up... they've been funding research and trying to turn public opinion toward exercise as more important than diet in the current obesity epidemic. Since when do Coca Cola and Pepsi unite in concern over consumers' health?

Sorry, guys, but it's clear what you really care about: sales and PROFIT. If you get people to believe the myth that liquid sugar is just a few harmless "extra calories" they need to burn off (not that, for one thing, it independently raises one's risk of diabetes by 11 fold compared to an increase in calories from any other source), you can keep uneducated consumers buying and drinking. Please, just get your nose out of health, nutrition, and research. It's so unscrupulous.


http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0057873
edited April 2016
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Replies

  • BecomingBaneBecomingBane Posts: 3,648Member Member Posts: 3,648Member Member
    Having gone to that website and actually looked at the campaign, they are advocating that you balance your intake with your normal expenditure, and not the other way around. Some of their suggestions are to eat lighter on days that you are less active, for example.

    It's true that profit drives them, but they also make a myriad of fitness products under the banner of their parent corporation, so they've got both ends of that spectrum covered.

  • puffbratpuffbrat Posts: 2,494Member Member Posts: 2,494Member Member
    I haven't seen it. It's really ridiculous the lengths these companies go through to try to convince people sodas aren't unhealthy. I know they are terrible to drink, I still have one every week or two. But they will never convince me it's healthy or nutritionally neutral.

    I guess my reaction would be more eye roll than creepy. Unfortunately, some people believe their claims.
  • yarwellyarwell Posts: 10,573Member Member Posts: 10,573Member Member
    Not sure why it would be "creepy" given it's the premise on which MFP is based it's probably viewed as perfectly rational here.
  • minniestar55minniestar55 Posts: 336Member Member Posts: 336Member Member
    Profit drives Adidas, Under Armour, Nike, Trader Joes, etc etc...companies & corporations seldon sincerely have anyone's health & well-being @ stake. Creepy? Not really. Sincere? I highly doubt it.
  • rsclausersclause Posts: 3,125Member Member Posts: 3,125Member Member
    There are and will always be plenty of products made to supply america's poor eating habits. Going after the manufacturer's or relying on them to mend their ways is pointless. It is going to take a lot of education to make people understand that the type of food and drink they consume will have a negative or positive effect. With the amount of people claiming disability due their own poor choices I am not sure education will show a significant return.
  • CrisseydaCrisseyda Posts: 532Member Member Posts: 532Member Member
    What gives me more a shudder than eye roll is the fact that Coca Cola attempted to secretly fund research to support their agenda that source of calories does not matter for weight loss, but instead that physical activity is more important. But that's not how honest scientific research works. You don't start the research already knowing what it's going to say...

    https://nonprofitquarterly.org/2015/12/03/anti-obesity-astroturfing-fails-coca-cola-and-junk-food-philanthropy/

    And now the insipid PSAs? It's too much.
  • CrisseydaCrisseyda Posts: 532Member Member Posts: 532Member Member
    The more active you are, the higher your TDEE, which makes it easier to fit treats/soda into your diet in moderation while still losing/maintaining your weight. Many people can easily have a serving of soda if they want and still hit their calorie and macro goals for the day.

    If someone chooses to over-consume anything, whether it's soda or smoked salmon, that's their choice.

    Of course Pepsi and Coca Cola are trying to make a profit - they're businesses. It's what businesses do! :smile:

    @Alyssa_Is_LosingIt
    Question for you, is 150 calories of soda per day overconsumption? about one can. Because that will increase your risk of diabetes 11 times versus another source of calories.
    edited April 2016
  • 100df100df Posts: 668Member Member Posts: 668Member Member
    I don't think it's creepy. Seems like desperation.

    The only time I see soda presented positively is in commercials and by some MFP members. Not many health benefits I can think of. One of the best things I have done for myself is only drinking 1 small diet coke a day. I feel better not having it large quantities.
  • CrisseydaCrisseyda Posts: 532Member Member Posts: 532Member Member
    The "Shonky" Award they got was pretty darn funny:

    In a scientific revelation right up there with the discovery of penicillin, the GEBN website carefully explains that you gain weight when you take in more calories than you burn off, and vice-versa. The suggestion is that we shouldn’t stop gulping down cans of Coke, we should simply exercise more. So we had to take issue with the GEBN—in the form of a Shonky—which we think looks a lot like a fizzy font of self-serving pseudo-science.
  • rsclausersclause Posts: 3,125Member Member Posts: 3,125Member Member
    Okay "exercise is the answer" according to coke/pepsi. Now have them explain the RDA of sugar and one serving of their product, time to hit gym I guess.
  • CrisseydaCrisseyda Posts: 532Member Member Posts: 532Member Member
    The more active you are, the higher your TDEE, which makes it easier to fit treats/soda into your diet in moderation while still losing/maintaining your weight. Many people can easily have a serving of soda if they want and still hit their calorie and macro goals for the day.

    If someone chooses to over-consume anything, whether it's soda or smoked salmon, that's their choice.

    Of course Pepsi and Coca Cola are trying to make a profit - they're businesses. It's what businesses do! :smile:

    Question for you, is 150 calories of soda per day overconsumption? about one can. Because that will increase your risk of diabetes 11 times versus another source of calories.

    Can you please provide a source for this?

    Since Mayo Clinic doesn't even list soda consumption as a risk factor for T2DM (http://www.mayoclinic.org/diseases-conditions/diabetes/basics/risk-factors/con-20033091), I find it hard to believe that someone at a healthy weight, living an active lifestyle, with a balanced diet and no family history of diabetes would be put more at risk by having 150 calories of soda from time to time.

    The source is in the very first post of my discussion.
  • tincanonastringtincanonastring Posts: 3,969Member Member Posts: 3,969Member Member
    That link states 150 calorie increase in sugar, not 150 calories of soda. Soda was used as an approximate reference.
    edited April 2016
  • ryry_ryry_ Posts: 4,966Member Member Posts: 4,966Member Member
    I see corporate signage, its everywhere

    images?q=tbn:ANd9GcT5XgyxWfUJ7MgzmBc3G8qkwBXJWmpXFSg2AAxkbPmDQsStTfcn
  • CrisseydaCrisseyda Posts: 532Member Member Posts: 532Member Member
    That link states 150 calorie increase in sugar, not 150 calories of soda. Soda was used as an approximate reference.

    You're implying there is a difference between 150 calories of sugar and 150 calories of soda?
    edited April 2016
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