Has anyone else seen this on the soda fridges in stores?

I've seen this "PSA" several times lately while out getting groceries, and I'm just creeped out. I looked it up... they've been funding research and trying to turn public opinion toward exercise as more important than diet in the current obesity epidemic. Since when do Coca Cola and Pepsi unite in concern over consumers' health?
Sorry, guys, but it's clear what you really care about: sales and PROFIT. If you get people to believe the myth that liquid sugar is just a few harmless "extra calories" they need to burn off (not that, for one thing, it independently raises one's risk of diabetes by 11 fold compared to an increase in calories from any other source), you can keep uneducated consumers buying and drinking. Please, just get your nose out of health, nutrition, and research. It's so unscrupulous.
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0057873
April 13, 2016 4:24PM
edited April 2016 13
Replies
It's true that profit drives them, but they also make a myriad of fitness products under the banner of their parent corporation, so they've got both ends of that spectrum covered.
I guess my reaction would be more eye roll than creepy. Unfortunately, some people believe their claims.
If someone chooses to over-consume anything, whether it's soda or smoked salmon, that's their choice.
Of course Pepsi and Coca Cola are trying to make a profit - they're businesses. It's what businesses do!
https://nonprofitquarterly.org/2015/12/03/anti-obesity-astroturfing-fails-coca-cola-and-junk-food-philanthropy/
And now the insipid PSAs? It's too much.
@Alyssa_Is_LosingIt
Question for you, is 150 calories of soda per day overconsumption? about one can. Because that will increase your risk of diabetes 11 times versus another source of calories.
The only time I see soda presented positively is in commercials and by some MFP members. Not many health benefits I can think of. One of the best things I have done for myself is only drinking 1 small diet coke a day. I feel better not having it large quantities.
In a scientific revelation right up there with the discovery of penicillin, the GEBN website carefully explains that you gain weight when you take in more calories than you burn off, and vice-versa. The suggestion is that we shouldn’t stop gulping down cans of Coke, we should simply exercise more. So we had to take issue with the GEBN—in the form of a Shonky—which we think looks a lot like a fizzy font of self-serving pseudo-science.
Can you please provide a source for this?
Since Mayo Clinic doesn't even list soda consumption as a risk factor for T2DM (http://www.mayoclinic.org/diseases-conditions/diabetes/basics/risk-factors/con-20033091), I find it hard to believe that someone at a healthy weight, living an active lifestyle, with a balanced diet and no family history of diabetes would be put more at risk by having 150 calories of soda from time to time.
The source is in the very first post of my discussion.
What's up for debate? That soda companies are telling people to exercise? That there are messages on refrigerated containers?
The message isn't any creepier than a sticky note from my husband to pick up milk when I go out.
That's not even based on human studies, but a financial cross-section of "sugar availability"
"Using econometric models of repeated cross-sectional data on diabetes and nutritional components of food from 175 countries, we found that every 150 kcal/person/day increase in sugar availability (about one can of soda/day) was associated with increased diabetes prevalence by 1.1%"
Correlation does not imply causation... just saying.
You're implying there is a difference between 150 calories of sugar and 150 calories of soda?
Everyone funds studies to promote their own product. Like minniestar55 above said, it's not that Nike really has your health and best interest in mind. They just want to sell you more products. I mean, Coca Cola also sells bottled water, but we don't question studies telling us to stay hydrated. Big corn conglomerates will fund studies saying ethanol is somehow "better" than regular gasoline. Is a car company advertising how fuel efficient their vehicles are the same level of creepiness? It's a pretty similar premise. Or Chevron trying to tell you how clean/efficient their fuel is. There are plenty of fat/unhealthy people out there who don't drink soda, it's not the only contributor to obesity. Also, I think we can all agree being more active would be beneficial to society. There are studies showing sitting too much is bad for you, or that those with diabetes and other conditions who add in walking are healthier than those that don't.