VS "Love Your Body" Commerical Rant

I love VS, and they love my spending habits there.

I love mostly their clothes. Boots, sweaters for fall, they have really comfy pajamas, and also lounge wear.

I also love their bras/panties.

it is too expensive for me. I actually do fit into their clothes. And I am still "fat". 40 lbs less fat than before, but still. I just bought underwear, cute bras, and a shirt.

Yes, bras are SO expensive, I buy a new one like once a year...if that. stinks ;( But Thre clothes nline sometimes you can find great steals when they have sales. Oh, and did I mention their boots???

I heart the semi annual sale!

Funny thread. Everyone gets so worked up.

I think Dove and VS campaign need to combine their ads, because in VS all the girls were skinny but in Dove all the girls were thick. There are different varieties of bodies you know

I had the same experience, it was so embarrassing. So I went to Nordstrom and they measured me at a 36DDD or F. I had gained a lot of weight, though I found out a week later I was pregnant but, even when I was D cup Victorias Secret D cup got smaller and smaller...they shifted their sizing smaller so smaller busted women would feel better about their size.

I'm still trying to wrap my mind around the idea that just because an ad saying "Love your body" features skinny models, it means you should only love your body if you are a skinny model. I've worn Victoria's Secret at my largest (size 18/20, 40DD) and smallest (size 4/6, 34D). If they didn't want larger women wearing their products, they wouldn't make products to fit larger women.

I can't wear Lane Bryant anymore, but I'm not going to rant about how they obviously hate women who aren't plus-sized, since they don't sell smaller sizes.

Bottom line, if you don't like their products or their campaigns, buy your bras and panties elsewhere. I swear, people wake up in the morning actively LOOKING for something to be offended by.

I'm still trying to wrap my mind around the idea that just because an ad saying "Love your body" features skinny models, it means you should only love your body if you are a skinny model. I've worn Victoria's Secret at my largest (size 18/20, 40DD) and smallest (size 4/6, 34D). If they didn't want larger women wearing their products, they wouldn't make products to fit larger women.

I can't wear Lane Bryant anymore, but I'm not going to rant about how they obviously hate women who aren't plus-sized, since they don't sell smaller sizes.

Bottom line, if you don't like their products or their campaigns, buy your bras and panties elsewhere. I swear, people wake up in the morning actively LOOKING for something to be offended by.

Funny thread. Everyone gets so worked up.

I think Dove and VS campaign need to combine their ads, because in VS all the girls were skinny but in Dove all the girls were thick. There are different varieties of bodies you know

This ^^^^^

Totally agree. I think they should work on promoting HEALTHY!!!
No more stick thin nor too thick. Lets strive for that healthy weight!

I hate Victoria Secret. I love their clothes, and the style but I'm a size 4 now and I have to buy a large in their undies!!!

you'll definitely not get it when you feel that way at goal weight and all these real women threads just rub crap in your face that you are supposed to have one of these multiple choice bodies and all you can remember is that you arent sure which one you are anyway cause your brain is so entirely out of whack with your body and it sucks more than you could conjure up in your imagination.

That sucks. Body dysmorphia is a terrifying feeling. Hopefully when the OP reaches her goal weight (and I truly hope this for her) she will find that her identity doesn't need to be affected by people who are trying to make a buck off of her. Lingerie corporations don't have the inherent right to dictate how you feel about yourself. I went through years of therapy to feel like I "deserved" to feel thin. It wasn't VS's fault, but damn is it hard to believe in yourself nowadays.

1. A tall, thin person will almost always better show off clothing than another body type-- you're meant to notice the clothes, not the model. The model is nothing more than a hanger as far as the business is concerned.

This isn't an argument with the person that posted this and it's not a slam on VS, just a musing. Designers argue the above, but I think it's really just better marketing to say the above than to say, "We want you to think you'll look as good as the model or fantasize enough that you will." Because I notice the models who are very thin or in perfect shape much more than the clothing they are in, unless it's really spectacular and dazzling. I notice clothing much more on average women because I'm not distracted by stunning good looks. It's not about sexual attraction, but a beautiful woman who obviously works hard on her physique is distracting.

I don't have a problem with the marketing strategy--it's probably a valid one to sell things--just the argument that a fashion model is meant to be just a clothing hanger and that's why they use very thin women. If that were true, they wouldn't wear makeup or airbrush or glitz and glam them up. (Also, while the supermodels of the 90's were very thin, they weren't all "clothing hangers" and looked amazing.)

you'll definitely not get it when you feel that way at goal weight and all these real women threads just rub crap in your face that you are supposed to have one of these multiple choice bodies and all you can remember is that you arent sure which one you are anyway cause your brain is so entirely out of whack with your body and it sucks more than you could conjure up in your imagination.

That sucks. Body dysmorphia is a terrifying feeling. Hopefully when the OP reaches her goal weight (and I truly hope this for her) she will find that her identity doesn't need to be affected by people who are trying to make a buck off of her. Lingerie corporations don't have the inherent right to dictate how you feel about yourself. I went through years of therapy to feel like I "deserved" to feel thin. It wasn't VS's fault, but damn is it hard to believe in yourself nowadays.

Kudos on getting help. You've come further than a lot of people know how to on BDD feelings. That's very inspiring for me.

Wow, I am amazed at how many adults fail to understand marketing and basic economics! For VS, overweight women in their ads will not help them sell bras. People want to look at people they want to look like, not what they actually look like. I haven't fit VS since I was about 14 (at 120 lbs and a 34DD, mind you). BUT - as someone mentioned before in this thread - Victoria's Secret does not make big bras because they don't want big people wearing them. Most big-breasted women are also big in other areas (not all - there are many exceptions, including myself!) They want their bras to be worn by slimmer, smaller-breasted women, as that is the demographic they want to cater to. They don't cater to the masses because that is not in their business interest. Go to Wal-Mart if you want to find stuff that caters to everyone.

Brands do this all the time. They have images that they want to associate with them, and overweight women is not an image VS wants to associate with. If it bothers you, you should spend your money elsewhere.

I work in marketing, and that is a GREAT point.