The January Gym Crowd
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You really don't think marketing impacts price?
lol, no.jofjltncb6 wrote: »I think the problem is that the gym's business model depends on people continuing to pay long after they've given up on regular workouts. If everyone showed up regularly the gym would be unusable.
Personally, I don't see this as a "problem" at all. If the system was pay per use, my costs would skyrocket. I don't mind those paying for a "membership" subsidizing those who actually use the gym at all.
Related tangent: this is one of the reasons Crossfit gyms are generally more expensive...because the users/members ratio is generally much higher.
They're generally much higher because they have solid marketing and trend status for now. People pay more for cult trends. Apple is an obvious example.
so you believe that if Crossfit wasn't the new Hot Thing that membership would be $40 a month, just like 24 Hour Fitness and LA Fitness? did you math that out and everything?
Interesting.
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January is Christmas time for me!!
My wife & I own a personal training studio. The trend is January - March SLAMMED. March - June STEADY. June - October - RELATIVELY STEADY. October - December DEAD. Ugh.
In January - March we work as much as we can to support the decrease at the end of the year.0 -
You really don't think marketing impacts price?
lol, no.jofjltncb6 wrote: »I think the problem is that the gym's business model depends on people continuing to pay long after they've given up on regular workouts. If everyone showed up regularly the gym would be unusable.
Personally, I don't see this as a "problem" at all. If the system was pay per use, my costs would skyrocket. I don't mind those paying for a "membership" subsidizing those who actually use the gym at all.
Related tangent: this is one of the reasons Crossfit gyms are generally more expensive...because the users/members ratio is generally much higher.
They're generally much higher because they have solid marketing and trend status for now. People pay more for cult trends. Apple is an obvious example.
so you believe that if Crossfit wasn't the new Hot Thing that membership would be $40 a month, just like 24 Hour Fitness and LA Fitness? did you math that out and everything?
Interesting.
of course it does. but you believe that it's the only factor in pricing? or the largest factor in pricing?
very interesting0 -
Yep, but it has died down already.0
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At the health club I personally attend for my workouts, I haven't seen a surplus of people at all.0
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lol, no.jofjltncb6 wrote: »I think the problem is that the gym's business model depends on people continuing to pay long after they've given up on regular workouts. If everyone showed up regularly the gym would be unusable.
Personally, I don't see this as a "problem" at all. If the system was pay per use, my costs would skyrocket. I don't mind those paying for a "membership" subsidizing those who actually use the gym at all.
Related tangent: this is one of the reasons Crossfit gyms are generally more expensive...because the users/members ratio is generally much higher.
They're generally much higher because they have solid marketing and trend status for now. People pay more for cult trends. Apple is an obvious example.
Huh? I'm basing my conclusion on actual statistics of user/member ratios of Crossfit gyms vs. globo gyms. This isn't affected by your opinion of other factors. Now is the profitability of these gyms affected by your points? Sure. But that doesn't make my point any less valid.
TL;DR - "one of the reasons". And lol, yes.0 -
You really don't think marketing impacts price?
lol, no.jofjltncb6 wrote: »I think the problem is that the gym's business model depends on people continuing to pay long after they've given up on regular workouts. If everyone showed up regularly the gym would be unusable.
Personally, I don't see this as a "problem" at all. If the system was pay per use, my costs would skyrocket. I don't mind those paying for a "membership" subsidizing those who actually use the gym at all.
Related tangent: this is one of the reasons Crossfit gyms are generally more expensive...because the users/members ratio is generally much higher.
They're generally much higher because they have solid marketing and trend status for now. People pay more for cult trends. Apple is an obvious example.
so you believe that if Crossfit wasn't the new Hot Thing that membership would be $40 a month, just like 24 Hour Fitness and LA Fitness? did you math that out and everything?
Interesting.
of course it does. but you believe that it's the only factor in pricing? or the largest factor in pricing?
very interesting
Being a franchise gym, obviously the top three costs are going to be
1. Franchise fees
2. Franchise marketing costs
3. Staff payroll
If 1 and 2 are high, and both will be due to cult status, then it follows that your general membership fees will be higher than a larger gym. Pretty basic.
What I am seeing more of is knock off CF, that is all the CF fun, but at a lower price point, and not affiliated with the ex pet project of Rip.0 -
I go around 4:30AM so it's always pretty dead.0
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I work at a University, so I go to the Uni gym. New Years itself didn't coincide with term start, but once classes resumed it was much more packed. I go at 6AM and even then, it was still fairly busy. My boyfriend goes at 3PM and despite having $90,000 worth of new equipment, there were still groups of 3 people working in on the power racks. Cardio was off the menu, too.
But now, two weeks into classes, the rush has died down considerably. Maybe it's just because it was 6AM Monday morning today when I went, but it's been less busy during my AM time.
Part of me is happy, because I don't have to worry about not having access to a squat rack or enough plates, but part of me is sad to see so many haven't stuck with it. I remember I made sure to arrive at 6AM last Wednesday because there was a girl who promised her friend in the locker room that "6AM Wednesday is my 'workout time' and I have to make it" - I wanted to see her succeed in it and go the gym in the AM.
Nope. She made that promise to herself on Monday and broke it on Wednesday. It was disappointing.0 -
I only work out at the gym from about November to March... I much prefer to run outside. So, I'm probably one of the people that the regular gym-goers think is giving up. I just hate being inside a gym when I can be outside getting the same burn!!
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You really don't think marketing impacts price?
lol, no.jofjltncb6 wrote: »I think the problem is that the gym's business model depends on people continuing to pay long after they've given up on regular workouts. If everyone showed up regularly the gym would be unusable.
Personally, I don't see this as a "problem" at all. If the system was pay per use, my costs would skyrocket. I don't mind those paying for a "membership" subsidizing those who actually use the gym at all.
Related tangent: this is one of the reasons Crossfit gyms are generally more expensive...because the users/members ratio is generally much higher.
They're generally much higher because they have solid marketing and trend status for now. People pay more for cult trends. Apple is an obvious example.
so you believe that if Crossfit wasn't the new Hot Thing that membership would be $40 a month, just like 24 Hour Fitness and LA Fitness? did you math that out and everything?
Interesting.
of course it does. but you believe that it's the only factor in pricing? or the largest factor in pricing?
very interesting
Being a franchise gym, obviously the top three costs are going to be
1. Franchise fees
2. Franchise marketing costs
3. Staff payroll
If 1 and 2 are high, and both will be due to cult status, then it follows that your general membership fees will be higher than a larger gym. Pretty basic.
What I am seeing more of is knock off CF, that is all the CF fun, but at a lower price point, and not affiliated with the ex pet project of Rip.
lololololololol!
1. have you checked to see how much CF franchise fees are?
2. have you checked to see how much per sqft a CF sized space would cost to rent?
CF fees are basically nothing. take your rent, insurance, utility, maintenance and staff costs and divide that among the average number of members, and you've got a baseline for what to charge for fees. the CF franchise fees are a mere pittance compared to that.0 -
and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.0 -
You really don't think marketing impacts price?
lol, no.jofjltncb6 wrote: »I think the problem is that the gym's business model depends on people continuing to pay long after they've given up on regular workouts. If everyone showed up regularly the gym would be unusable.
Personally, I don't see this as a "problem" at all. If the system was pay per use, my costs would skyrocket. I don't mind those paying for a "membership" subsidizing those who actually use the gym at all.
Related tangent: this is one of the reasons Crossfit gyms are generally more expensive...because the users/members ratio is generally much higher.
They're generally much higher because they have solid marketing and trend status for now. People pay more for cult trends. Apple is an obvious example.
so you believe that if Crossfit wasn't the new Hot Thing that membership would be $40 a month, just like 24 Hour Fitness and LA Fitness? did you math that out and everything?
Interesting.
of course it does. but you believe that it's the only factor in pricing? or the largest factor in pricing?
very interesting
Being a franchise gym, obviously the top three costs are going to be
1. Franchise fees
2. Franchise marketing costs
3. Staff payroll
If 1 and 2 are high, and both will be due to cult status, then it follows that your general membership fees will be higher than a larger gym. Pretty basic.
What I am seeing more of is knock off CF, that is all the CF fun, but at a lower price point, and not affiliated with the ex pet project of Rip.
lololololololol!
1. have you checked to see how much CF franchise fees are?
2. have you checked to see how much per sqft a CF sized space would cost to rent?
CF fees are basically nothing. take your rent, insurance, utility, maintenance and staff costs and divide that among the average number of members, and you've got a baseline for what to charge for fees. the CF franchise fees are a mere pittance compared to that.
CF affiliate fees are ~$3000/year. Dirt cheap. No franchise fees. No percentages off the top. No marketing.
CFers pay marketing when the buy all the Reebok CF gear
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I'm at 24h... if I go to the sport-level gyms it's always full. If I go to the active level ones they're about half capacity at peak hours. There's always room for dem cardio machines at the active level ones.
There are about maybe.... 5ish 24h gyms around my area so I have a lot of room to choose from.
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samthepanda wrote: »I have no problem with newbies, anyone giving it a go is awesome. I just don't like it when its crowded!
Same! I always notice a big upswing in January at the gym but as some others said, it's already dying down. The frigid temps helped move that along I think.0 -
and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.
Crossfit is an affiliate, not a franchise. The difference being that you do not have the same level of requirement that you see in franchising.
The crossfit boxes here do next to no marketing. One guy has his truck painted. They have signs on their building. That's about it.
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I'm a newbie .. the hardest thing is walking through the door for the first time .. so far I'm enjoying it0
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So then that's all pure profit.3dogsrunning wrote: »and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.
Crossfit is an affiliate, not a franchise. The difference being that you do not have the same level of requirement that you see in franchising.
The crossfit boxes here do next to no marketing. One guy has his truck painted. They have signs on their building. That's about it.
No *kitten*.
I'm going to review this more in depth, $3k and a few fees to clean up? yeah bob.
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So then that's all pure profit.3dogsrunning wrote: »and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.and how much are the co-marketing costs?
They aren't spending on equipment, or staffing. Again, we go back to higher costs due to cult status and marketing costs. This isn't magic. It's done every day.
Exposed franchise fees are a simple $3k yearly plus some derptificate, that's fine. What are the other costs? Considering my one experience with having bought into a food franchise, those costs are fairly extreme, and come with requirements to pay for marketing, regional fees, management fees, logistical fees, etc. etc. etc.
Again, cult + marketing of cool = excessive membership charge.
Crossfit is an affiliate, not a franchise. The difference being that you do not have the same level of requirement that you see in franchising.
The crossfit boxes here do next to no marketing. One guy has his truck painted. They have signs on their building. That's about it.
No *kitten*.
I'm going to review this more in depth, $3k and a few fees to clean up? yeah bob.
Not so fast chief. Just because you waaaay estimated the franchise fees doesn't mean it's all profit. I think you're still failing to do a proper accounting of what it costs to run a gym and how many members you need to have to turn a profit.
But maybe next time a little research before accusing a company of soaking it's members just because.....made up reasons.0 -
well. not for nothing but we offer a ripped off version of CF- and it's no more extra for the class than the 29$ we pay for monthly memberships.
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