Nike ad using plus size mannequins
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Thank you all for answering my question. ☺1
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For me personally the model wearing the clothing definitely influences if I want to purchase the product or not, particularly online. I will lean more towards ones that look similar to me and my physique, as much as I try not to. I think it's great to have a variety of shapes so people can better picture the product on themselves.9
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I think it is great that they are trying to appeal to the plus size community. People who have an issue with this make no sense. Clearly they have some form of dislike to larger sized individuals that you would think promoting athletic wear to that crowd would be something they are for.
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etherealanwar wrote: »I think it is great that they are trying to appeal to the plus size community. People who have an issue with this make no sense. Clearly they have some form of dislike to larger sized individuals that you would think promoting athletic wear to that crowd would be something they are for.
It's funny because it's both people who think it's "promoting obesity" that have a problem, and also those who think the mannequin isn't big enough!
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RelCanonical wrote: »etherealanwar wrote: »I think it is great that they are trying to appeal to the plus size community. People who have an issue with this make no sense. Clearly they have some form of dislike to larger sized individuals that you would think promoting athletic wear to that crowd would be something they are for.
It's funny because it's both people who think it's "promoting obesity" that have a problem, and also those who think the mannequin isn't big enough!
Yeah, both viewpoints are ridiculous. There are SO many different body types that it is in no way possible to have mannequins to represent everyone. How do people not recognize this?3 -
Changed my mind. No one can do anything on the internet without fodder these days so I might have been harsh.2
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Nike created a situation where there would be internet fodder. The only reason why people are making idiotic comments is because Nike seeded the soil for them. This creates a buzz and it spreads to places like MFP. It is a smart way to use social media but whatever they are trying to do that may be seen as "good" might be tainted.
Mmm, dat good marketing. Really brought in terms to MFP that I haven't seen outside of reddit, haha.3 -
Still no "Dad Bod" male mannequins??15
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They've made it to ads. Give em time.Still no "Dad Bod" male mannequins??
https://www.youtube.com/watch?v=Rt6NHjVO74c
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I am sure many men that are not overly fit would like to see that, good way to see what clothes may look on themselves before trying it on... but I think "society" encourages men to keep their thoughts on their body, etc. (much like emotions) to themselves5 -
springlering62 wrote: »Good for them. This was my body shape seventy pounds ago, when already worked out regularly, but didn’t watch my weight.
The one time I went to Lululemon, there was nothing for me.
To wear workout gear, I had to cobble stuff together from different sources. Champion tops and bras from Target, leggings from Amazon, etc.
Now that I can wear them, I have no interest whatsoever in Lululemon, Athletica, etc. they weren’t there when I wanted them, and no amount of marketing would bring back the potential loyalty that the eye rolling clerks at Lulu killed with a single smirky look.
Endorsed! (I love this post so much, and empathize with it.)
And the near impossibility of getting plus-sized speciality active wear, even when "only" what was described above as "small fat" to low "mid fat": Bike shorts or tights with a proper chamois, for example. And don't even make me think about trying to find a wetsuit for overweight-woman hips but post-mastectomy upper body (one is assumed to be large-breasted if plus-sized; I was always small, even before the surgeon came into the picture). (I do, BTW, understand why the latter is very hard, in terms of marketing potential . . . but that doesn't make it any less frustrating to an individual shopper.)
Like you, as much as possible, I stick to brands/stores that supported people like me when I was overweight and active.15 -
They've made it to ads. Give em time.Still no "Dad Bod" male mannequins??https://www.youtube.com/watch?v=Rt6NHjVO74c
Is this the Duluth Trading Company ad? Seems it's like close to dad bod .
Not fitting in or looking the part is a huge barrier to physical activity for some struggling with their weight. If comfortable and fashionable workout gear helps someone get past that barrier then I'm all for it. I don't see it as promoting obesity, I see it as acknowledging the effort to get moving.8 -
New_Heavens_Earth wrote: »
They've made it to ads. Give em time.Still no "Dad Bod" male mannequins??https://www.youtube.com/watch?v=Rt6NHjVO74c
Is this the Duluth Trading Company ad? Seems it's like close to dad bod .
Not fitting in or looking the part is a huge barrier to physical activity for some struggling with their weight. If comfortable and fashionable workout gear helps someone get past that barrier then I'm all for it. I don't see it as promoting obesity, I see it as acknowledging the effort to get moving.
Yes, that's them. They're...creative lol. Completely agree with your thoughts on the OP.1 -
Agree wholeheartedly! I am one of the largest people at my gym, and most definitely the largest in all of the classes I take. When I started there, I already felt out of place and gross, even in cute(ish) gym clothes! It would have been so much worse if I had to wear something that made me feel even more frumpy.New_Heavens_Earth wrote: »Not fitting in or looking the part is a huge barrier to physical activity for some struggling with their weight. If comfortable and fashionable workout gear helps someone get past that barrier then I'm all for it. I don't see it as promoting obesity, I see it as acknowledging the effort to get moving.13 -
Without knowing the height/measurements of that mannequin to verify it is true, who can say for sure. Nike's extended sizing is 1X-3X. To me, that mannequin is easily over a size 20 considering at my highest weight I wore size 22, frequently tightly, was still in obese class I by BMI, and my waist circumference was nowhere near as large what the mannequin's appears to be. So if that mannequin is modeling 2X or 3X instead of the presumed 1X, it would be a "mid fat".Maxematics wrote: »Maxematics wrote: »That's odd. I didn't see the promoting obesity comments but I did see comments complaining that the mannequin actually wasn't plus size enough. There were comments that Nike is only inclusive of "small fats" and that this wasn't good enough. It's like nobody can win either way.
I think it's great that Nike is trying. The majority of the US qualifies as obese but that doesn't mean that they are the bulk of people buying Nike workout clothes so Nike doesn't really have to do anything. At least they're making an effort; I think being more inclusive is better than not even trying at all.
That's weird because that mannequin doesn't really look like a "small fat" to me. I understand that sometimes when people talk about "plus sized" models, it can sound kind of offensive because a lot of the time they look like just regular weight people. But that mannequin, while not trying to be representative of a morbidly obese person, would certainly represent someone with an obese BMI.
In the HAES/body positive/FA community, that is what a "small fat" is.
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lauragreenbaum wrote: »Maxematics wrote: »That's odd. I didn't see the promoting obesity comments but I did see comments complaining that the mannequin actually wasn't plus size enough. There were comments that Nike is only inclusive of "small fats" and that this wasn't good enough. It's like nobody can win either way.
I think it's great that Nike is trying. The majority of the US qualifies as obese but that doesn't mean that they are the bulk of people buying Nike workout clothes so Nike doesn't really have to do anything. At least they're making an effort; I think being more inclusive is better than not even trying at all.
On the posting I saw on my feed on LinkedIn, there were more negative comments that positive, and all but one were made by men.
Which meme should I use to illustrate my shock. Decisions, Decisions....
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lauragreenbaum wrote: »
So this image was posted on LinkedIn of all places, and I was shocked by the number of people who made terrible comments that Nike is promoting obesity. What is wrong with people?? I think it's great because how are people supposed to work out if they don't have clothes that fit?
Good for Nike!
I knew a woman who worked as a plus-sized model in the late 90s. She was more like the 24% BF image than the mannequin.
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