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Peloton ad
Replies
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BoxerBrawler wrote: »Motorsheen wrote: »BoxerBrawler wrote: »NorthCascades wrote: »BoxerBrawler wrote: »Anyone see the article about Peloton's holiday ad? It is getting criticized for having undertones of sexism and classism. Give me a break! Why is everyone offended by everything these days? The only problem I have with the ad is how the woman claims that she's scared before her first ride. What the hell is there to be scared of? in the comfort of your own home, all alone? This world.... SMH!
http://msn.com/en-us/money/companies/pelotons-holiday-ad-made-some-onlookers-cringe-but-experts-say-it-wont-hurt-the-brand/ar-BBXGZNv?ocid=ientp
Why does it bother you what strangers are offended by...?
It bothers me in general because everyone is so sensitive these days.
How could you say this ??
Everyone?
.... Everyone ???
Post Reported.
I demand an apology !!
Hey - I got your apology right here... (imagine obscene gesture)
* request accepted.5 -
BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Also, the quoted article's interpretation of what the ad "captures" seems to be a complete projection on the part of the author. There's zero evidence for it in the actual ad.
That's what bothered me about the ad, not the "why does a thin person need a bike" or "yuck, an ad for a highly priced product" or "this gift shows the husband is controlling and trying to force his already thin wife to spend hours exercising."
No, what bothered me was that there is nothing in the ad to support the idea that she has benefited from the bike in any way. No visuals or dialog that support any benefit, beyond her saying something like "I didn't know how much this would mean to me." No indication that she built speed, power, or endurance. No suggestion that any measures of physical fitness improved. And as far as some sense of "accomplishment," as the article said, she looks as uncertain and frightened all through the ad as she did at the beginning -- they could have immensely improved it with just one shot of her looking fatigued as she pedaled and then getting a gritty look and starting to pedal harder. As far as some sense of community -- she's all alone pedaling. No evidence that she connects in any way to other members of the Peloton community.
It's just seems like a bad ad. The people who would buy it based on that ad must have houses full of everything they've ever seen an ad for.11 -
L1zardQueen wrote: »nutmegoreo wrote: »janejellyroll wrote: »BoxerBrawler wrote: »NorthCascades wrote: »BoxerBrawler wrote: »Anyone see the article about Peloton's holiday ad? It is getting criticized for having undertones of sexism and classism. Give me a break! Why is everyone offended by everything these days? The only problem I have with the ad is how the woman claims that she's scared before her first ride. What the hell is there to be scared of? in the comfort of your own home, all alone? This world.... SMH!
http://msn.com/en-us/money/companies/pelotons-holiday-ad-made-some-onlookers-cringe-but-experts-say-it-wont-hurt-the-brand/ar-BBXGZNv?ocid=ientp
Why does it bother you what strangers are offended by...?
It bothers me in general because everyone is so sensitive these days.
Being bothered by other people being bothered is just another form of sensitivity, is it not?
I've missed you.
Seconding. I have missed you too!
Me too!2 -
lynn_glenmont wrote: »BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Also, the quoted article's interpretation of what the ad "captures" seems to be a complete projection on the part of the author. There's zero evidence for it in the actual ad.
That's what bothered me about the ad, not the "why does a thin person need a bike" or "yuck, an ad for a highly priced product" or "this gift shows the husband is controlling and trying to force his already thin wife to spend hours exercising."
No, what bothered me was that there is nothing in the ad to support the idea that she has benefited from the bike in any way. No visuals or dialog that support any benefit, beyond her saying something like "I didn't know how much this would mean to me." No indication that she built speed, power, or endurance. No suggestion that any measures of physical fitness improved. And as far as some sense of "accomplishment," as the article said, she looks as uncertain and frightened all through the ad as she did at the beginning -- they could have immensely improved it with just one shot of her looking fatigued as she pedaled and then getting a gritty look and starting to pedal harder. As far as some sense of community -- she's all alone pedaling. No evidence that she connects in any way to other members of the Peloton community.
It's just seems like a bad ad. The people who would buy it based on that ad must have houses full of everything they've ever seen an ad for.
Minor quibble: There was that tiny moment when the star virtual instructor gave her a shout-out by name ("Grace", was it? Can't recall.) about her 50 sessions or some such, and she got all glow-y and excited about it. That's connection . . . I guess.
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L1zardQueen wrote: »nutmegoreo wrote: »janejellyroll wrote: »BoxerBrawler wrote: »NorthCascades wrote: »BoxerBrawler wrote: »Anyone see the article about Peloton's holiday ad? It is getting criticized for having undertones of sexism and classism. Give me a break! Why is everyone offended by everything these days? The only problem I have with the ad is how the woman claims that she's scared before her first ride. What the hell is there to be scared of? in the comfort of your own home, all alone? This world.... SMH!
http://msn.com/en-us/money/companies/pelotons-holiday-ad-made-some-onlookers-cringe-but-experts-say-it-wont-hurt-the-brand/ar-BBXGZNv?ocid=ientp
Why does it bother you what strangers are offended by...?
It bothers me in general because everyone is so sensitive these days.
Being bothered by other people being bothered is just another form of sensitivity, is it not?
I've missed you.
Seconding. I have missed you too!
Me too!
I felt that little burst of happiness seeing @janejellyroll's name again, too.
I will admit to having mined her old posts, during her, ahem, vacation, to get sensible advice to give to fellow veg*an folks who I felt had gotten off on an odd track someplace.
Nice to have you back, Jane! 7 -
lynn_glenmont wrote: »BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Also, the quoted article's interpretation of what the ad "captures" seems to be a complete projection on the part of the author. There's zero evidence for it in the actual ad.
That's what bothered me about the ad, not the "why does a thin person need a bike" or "yuck, an ad for a highly priced product" or "this gift shows the husband is controlling and trying to force his already thin wife to spend hours exercising."
No, what bothered me was that there is nothing in the ad to support the idea that she has benefited from the bike in any way. No visuals or dialog that support any benefit, beyond her saying something like "I didn't know how much this would mean to me." No indication that she built speed, power, or endurance. No suggestion that any measures of physical fitness improved. And as far as some sense of "accomplishment," as the article said, she looks as uncertain and frightened all through the ad as she did at the beginning -- they could have immensely improved it with just one shot of her looking fatigued as she pedaled and then getting a gritty look and starting to pedal harder. As far as some sense of community -- she's all alone pedaling. No evidence that she connects in any way to other members of the Peloton community.
It's just seems like a bad ad. The people who would buy it based on that ad must have houses full of everything they've ever seen an ad for.
Minor quibble: There was that tiny moment when the star virtual instructor gave her a shout-out by name ("Grace", was it? Can't recall.) about her 50 sessions or some such, and she got all glow-y and excited about it. That's connection . . . I guess.
Maybe that’s why it changed her life. She left her husband for the instructor. It all makes sense now.8 -
lynn_glenmont wrote: »BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Also, the quoted article's interpretation of what the ad "captures" seems to be a complete projection on the part of the author. There's zero evidence for it in the actual ad.
That's what bothered me about the ad, not the "why does a thin person need a bike" or "yuck, an ad for a highly priced product" or "this gift shows the husband is controlling and trying to force his already thin wife to spend hours exercising."
No, what bothered me was that there is nothing in the ad to support the idea that she has benefited from the bike in any way. No visuals or dialog that support any benefit, beyond her saying something like "I didn't know how much this would mean to me." No indication that she built speed, power, or endurance. No suggestion that any measures of physical fitness improved. And as far as some sense of "accomplishment," as the article said, she looks as uncertain and frightened all through the ad as she did at the beginning -- they could have immensely improved it with just one shot of her looking fatigued as she pedaled and then getting a gritty look and starting to pedal harder. As far as some sense of community -- she's all alone pedaling. No evidence that she connects in any way to other members of the Peloton community.
It's just seems like a bad ad. The people who would buy it based on that ad must have houses full of everything they've ever seen an ad for.
I think you've pinpointed what I found most unsettling (but hadn't really articulated) about the ad.
It's such an empty vision, seemingly divorcing fitness from the various tangible benefits we commonly experience from it. Fitness as a consumer purchase and nothing more. A great vision for Peloton and companies like that, but I don't think it benefits anybody else.
The idea that fitness is something you experience physically and emotionally, that it involves progress over time or feeds our connection to a group of people or even the outdoors -- all that is missing here. I *think* what they might have been going for was the sense that fitness can be, in a positive way, a commitment met to one's self. But in having the equipment be a gift and the woman presenting the year-end recap to her husband as some sort of proof that she used it really undercut the potential for that message.
8 -
L1zardQueen wrote: »nutmegoreo wrote: »janejellyroll wrote: »BoxerBrawler wrote: »NorthCascades wrote: »BoxerBrawler wrote: »Anyone see the article about Peloton's holiday ad? It is getting criticized for having undertones of sexism and classism. Give me a break! Why is everyone offended by everything these days? The only problem I have with the ad is how the woman claims that she's scared before her first ride. What the hell is there to be scared of? in the comfort of your own home, all alone? This world.... SMH!
http://msn.com/en-us/money/companies/pelotons-holiday-ad-made-some-onlookers-cringe-but-experts-say-it-wont-hurt-the-brand/ar-BBXGZNv?ocid=ientp
Why does it bother you what strangers are offended by...?
It bothers me in general because everyone is so sensitive these days.
Being bothered by other people being bothered is just another form of sensitivity, is it not?
I've missed you.
Seconding. I have missed you too!
Me too!
I felt that little burst of happiness seeing @janejellyroll's name again, too.
I will admit to having mined her old posts, during her, ahem, vacation, to get sensible advice to give to fellow veg*an folks who I felt had gotten off on an odd track someplace.
Nice to have you back, Jane!
I'm glad there was enough good vegan advice there to cobble together!
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I do find it interesting that one of the objections to the ad is that it must be bad because it doesn't show physical changes or how the woman achieves some fitness goal. I think exercise is beneficial independent of that -- for me it is for sure.
I can certainly believe that the ad did not do a good job in conveying why the woman loved it. (I don't have an opinion on that because I have not actually watched it, only the various parodies. No reason I have not, it's just I forget to when somewhere where it would be convenient to do so.)
I find it somewhat interesting/puzzling that it has caused so much reaction and in some cases what seems to be strong or emotional reaction, as there are tons of bad and stupid ads that do not. But I don't have a problem with that.3 -
janejellyroll wrote: »BoxerBrawler wrote: »NorthCascades wrote: »BoxerBrawler wrote: »Anyone see the article about Peloton's holiday ad? It is getting criticized for having undertones of sexism and classism. Give me a break! Why is everyone offended by everything these days? The only problem I have with the ad is how the woman claims that she's scared before her first ride. What the hell is there to be scared of? in the comfort of your own home, all alone? This world.... SMH!
http://msn.com/en-us/money/companies/pelotons-holiday-ad-made-some-onlookers-cringe-but-experts-say-it-wont-hurt-the-brand/ar-BBXGZNv?ocid=ientp
Why does it bother you what strangers are offended by...?
It bothers me in general because everyone is so sensitive these days.
Being bothered by other people being bothered is just another form of sensitivity, is it not?
Yup. And I'd argue there are more people "outraged at people being outraged" than there is actual outrage in our society nowadays.
I always see these clickbait articles on Facebook about people being offended by this or that, and it's usually some obscure thing. When you dive into it, there's like a handful of people that the author had to scour the twitter world to find who, for example, think Santa should be gender neutral...but you go into the comments and it's tons and tons of people who are offended that a couple of people in BFE somewhere are offended. It's actually kind of hilarious...and sad at the same time.7 -
lynn_glenmont wrote: »BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Also, the quoted article's interpretation of what the ad "captures" seems to be a complete projection on the part of the author. There's zero evidence for it in the actual ad.
That's what bothered me about the ad, not the "why does a thin person need a bike" or "yuck, an ad for a highly priced product" or "this gift shows the husband is controlling and trying to force his already thin wife to spend hours exercising."
No, what bothered me was that there is nothing in the ad to support the idea that she has benefited from the bike in any way. No visuals or dialog that support any benefit, beyond her saying something like "I didn't know how much this would mean to me." No indication that she built speed, power, or endurance. No suggestion that any measures of physical fitness improved. And as far as some sense of "accomplishment," as the article said, she looks as uncertain and frightened all through the ad as she did at the beginning -- they could have immensely improved it with just one shot of her looking fatigued as she pedaled and then getting a gritty look and starting to pedal harder. As far as some sense of community -- she's all alone pedaling. No evidence that she connects in any way to other members of the Peloton community.
It's just seems like a bad ad. The people who would buy it based on that ad must have houses full of everything they've ever seen an ad for.
Minor quibble: There was that tiny moment when the star virtual instructor gave her a shout-out by name ("Grace", was it? Can't recall.) about her 50 sessions or some such, and she got all glow-y and excited about it. That's connection . . . I guess.
OK. I've only watched it attentively a couple of times, and either I missed that, or there are different versions of the ad (which I sort of think there may be, as when it's run when I wasn't paying close attention, I've had times where I thought "wasn't there a bit more footage in it the other time I saw it?").0 -
BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Transformation of those things coming from within many times does have an exterior motivator/instigator though.
She did something it appears she had never done before, overcame some fears, made progress, even stuck to it for whatever her reason for doing it was, for a good long time and likely going forward.
And improved those internal qualities no doubt to some degree.
Considering that the motivator to lose weight and improve body image even for your own self desire only seems to last until March for so many people - Peleton wife's desire whatever it may be was enough to keep her going - pretty good.
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janejellyroll wrote: »lynn_glenmont wrote: »BoxerBrawler wrote: »In that article it reads - "it does capture what people love about the product. Peloton Wife is transformed by her bike: mentally, emotionally, even spiritually. It gives her a sense of accomplishment, community. The message is perfectly clear: this isn’t just a workout, it’s a damn near religious experience."
What? Oh, I'm sorry, I always thought all of that stuff came from within.
For the record, my original post was trying to point out that the people who are offended by this commercial in my opinion are idiots. Their offense offends me hahaha!
Also, the quoted article's interpretation of what the ad "captures" seems to be a complete projection on the part of the author. There's zero evidence for it in the actual ad.
That's what bothered me about the ad, not the "why does a thin person need a bike" or "yuck, an ad for a highly priced product" or "this gift shows the husband is controlling and trying to force his already thin wife to spend hours exercising."
No, what bothered me was that there is nothing in the ad to support the idea that she has benefited from the bike in any way. No visuals or dialog that support any benefit, beyond her saying something like "I didn't know how much this would mean to me." No indication that she built speed, power, or endurance. No suggestion that any measures of physical fitness improved. And as far as some sense of "accomplishment," as the article said, she looks as uncertain and frightened all through the ad as she did at the beginning -- they could have immensely improved it with just one shot of her looking fatigued as she pedaled and then getting a gritty look and starting to pedal harder. As far as some sense of community -- she's all alone pedaling. No evidence that she connects in any way to other members of the Peloton community.
It's just seems like a bad ad. The people who would buy it based on that ad must have houses full of everything they've ever seen an ad for.
I think you've pinpointed what I found most unsettling (but hadn't really articulated) about the ad.
It's such an empty vision, seemingly divorcing fitness from the various tangible benefits we commonly experience from it. Fitness as a consumer purchase and nothing more. A great vision for Peloton and companies like that, but I don't think it benefits anybody else.
The idea that fitness is something you experience physically and emotionally, that it involves progress over time or feeds our connection to a group of people or even the outdoors -- all that is missing here. I *think* what they might have been going for was the sense that fitness can be, in a positive way, a commitment met to one's self. But in having the equipment be a gift and the woman presenting the year-end recap to her husband as some sort of proof that she used it really undercut the potential for that message.
Thanks. I think the bolded sentence better articulates what was bothering me. 1 -
I do find it interesting that one of the objections to the ad is that it must be bad because it doesn't show physical changes or how the woman achieves some fitness goal. I think exercise is beneficial independent of that -- for me it is for sure.
I can certainly believe that the ad did not do a good job in conveying why the woman loved it. (I don't have an opinion on that because I have not actually watched it, only the various parodies. No reason I have not, it's just I forget to when somewhere where it would be convenient to do so.)
I find it somewhat interesting/puzzling that it has caused so much reaction and in some cases what seems to be strong or emotional reaction, as there are tons of bad and stupid ads that do not. But I don't have a problem with that.
I agree about the benefits independent of physical changes or accomplishing a fitness goal. It could just be creating a space to relax or relieve stress through exercise. It could be a lot of things. My objection is the ad so far as I could see offers nothing to support any specific benefit the woman felt she gained. If I were selling a vacuum cleaner, I wouldn't show someone using it repeatedly with an expression of consternation and anxiety, and then smiling and saying "wow, it's great having a vacuum cleaner."2 -
lynn_glenmont wrote: »I do find it interesting that one of the objections to the ad is that it must be bad because it doesn't show physical changes or how the woman achieves some fitness goal. I think exercise is beneficial independent of that -- for me it is for sure.
I can certainly believe that the ad did not do a good job in conveying why the woman loved it. (I don't have an opinion on that because I have not actually watched it, only the various parodies. No reason I have not, it's just I forget to when somewhere where it would be convenient to do so.)
I find it somewhat interesting/puzzling that it has caused so much reaction and in some cases what seems to be strong or emotional reaction, as there are tons of bad and stupid ads that do not. But I don't have a problem with that.
I agree about the benefits independent of physical changes or accomplishing a fitness goal. It could just be creating a space to relax or relieve stress through exercise. It could be a lot of things. My objection is the ad so far as I could see offers nothing to support any specific benefit the woman felt she gained. If I were selling a vacuum cleaner, I wouldn't show someone using it repeatedly with an expression of consternation and anxiety, and then smiling and saying "wow, it's great having a vacuum cleaner."
Yes, a common reading of the woman's facial expressions is that using the machine is *increasing* her stress. I think that's the main reason the ad got the response it did. It's a nightmare vision of exercise as an obligation with no clear indication why it is worth it.
There's a bit of an effort in the written lines of the script to show that she thinks it is worth it, but it's so vague and the powerful facial expressions of the actress wind up undercutting the story the ad is trying to tell us.
That this is a message that many people already believe about exercise (it's intimidating, stressful, expensive, only engaged in by people who are already slender) makes the ad a kind of "perfect storm" for a dramatic response from viewers.
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lynn_glenmont wrote: »I do find it interesting that one of the objections to the ad is that it must be bad because it doesn't show physical changes or how the woman achieves some fitness goal. I think exercise is beneficial independent of that -- for me it is for sure.
I can certainly believe that the ad did not do a good job in conveying why the woman loved it. (I don't have an opinion on that because I have not actually watched it, only the various parodies. No reason I have not, it's just I forget to when somewhere where it would be convenient to do so.)
I find it somewhat interesting/puzzling that it has caused so much reaction and in some cases what seems to be strong or emotional reaction, as there are tons of bad and stupid ads that do not. But I don't have a problem with that.
I agree about the benefits independent of physical changes or accomplishing a fitness goal. It could just be creating a space to relax or relieve stress through exercise. It could be a lot of things. My objection is the ad so far as I could see offers nothing to support any specific benefit the woman felt she gained. If I were selling a vacuum cleaner, I wouldn't show someone using it repeatedly with an expression of consternation and anxiety, and then smiling and saying "wow, it's great having a vacuum cleaner."
I agree with that, but also wonder whether the ad's creators might have thought that gap was a good thing, so that the viewer would fill in that blank.
There's certainly been a good bit of attributing motives or views to the woman or husband in the reaction to the ad (in the larger world, and some in this thread), with relatively little obvious objective basis that I can see.
Perhaps we're meant to assume benefits that would be meaningful to us, in that gap.
It didn't really work, for me, but that doesn't mean they weren't trying. 1 -
I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
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I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
Yeah, one of the things that IMO makes the company less appealing as even a short/medium investment is that guy. Delusions of grandeur, or delusions about the industry he's in, or something . . . alongside the purported management-structure issues under his leadership. SMH.2 -
I’m still amused that this garnered so much attention. My career was in the fitness business, so I paid attention to the company, but I didn’t think anyone else did.
I’m not used to my niche areas of interest receiving so much national attention. It was a bit of a shock that this blew up the way it did.
It’s like waking up and seeing a zydeco band playing a Friday concert on the Today show.
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I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
That seems to be part of a current approach by various exercise-related companies, for example SoulCycle, OrangeTheory (from the website: "When I am working out at Orangetheory Fitness, I feel like a wonder woman, I feel like nothing can stop me. Orangetheory Fitness not just helped me to change my body, it changed my mind. Today I love and respect myself!"), good old CrossFit, even, back in the day, something like Curves, which my mom was into for a while.
Granted, that Peloton rhetoric takes it to a new level.2 -
I’m still amused that this garnered so much attention. My career was in the fitness business, so I paid attention to the company, but I didn’t think anyone else did.
I’m not used to my niche areas of interest receiving so much national attention. It was a bit of a shock that this blew up the way it did.
It’s like waking up and seeing a zydeco band playing a Friday concert on the Today show.
This is why I'm not sure it will ultimately be bad for them, but who knows. I knew about them, but I have several friends who hadn't, but were talking about the ad and parodies and so on, and the bike is now on their radar. I overheard numerous conversations about it.0 -
I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
That seems to be part of a current approach by various exercise-related companies, for example SoulCycle, OrangeTheory (from the website: "When I am working out at Orangetheory Fitness, I feel like a wonder woman, I feel like nothing can stop me. Orangetheory Fitness not just helped me to change my body, it changed my mind. Today I love and respect myself!"), good old CrossFit, even, back in the day, something like Curves, which my mom was into for a while.
Granted, that Peloton rhetoric takes it to a new level.
Probably symptomatic of the data showing Millennials eschewing religious affiliation and finding their sense of self and community in other arenas; notably through therapy or fitness. The industry is tapping into that desire for community and belonging. One could argue, the same way this platform does on a digital level.4 -
I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
"BS the level of is high with this one." - Yoda4 -
Theoldguy1 wrote: »I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
"BS the level of is high with this one." - Yoda
It's a bike with a computer. That's all. For me.. Used bike on Craigslist $40. Tablet from Costco $120. The ability to tell Peloton to suck it... Priceless 😜4 -
Theoldguy1 wrote: »I think it is instructive to go back to Peloton’s statement after the controversy erupted:
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a company spokesperson said in an email. “Our holiday spot was created to celebrate that fitness and wellness journey.“
And to quote Peloton CEO John Foley:
“Peloton is so much more than a fitness company—we believe we have the opportunity to create one of the most innovative global technology platforms of our time. It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Compared to that, the ad seems almost understated.
PS: Dude, it’s just an exercise bike.
"BS the level of is high with this one." - Yoda
At least it's not the Juicero.1 -
Oh - how about the Mirror!
www.mirror.co
Some rather grandiose statements there too for a product that sure seems mighty close to a few things we might already have in the house.1 -
The Mirror is creepy. I think there should be a horror movie based on it.2
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Saw nothing wrong with the AD...she obviously wanted one since she didn't complain about it or ask what it was...
I mean if you're buying your wife exercise equipment for Christmas i REALLY REALLY hope that is exactly what she asked for. 5 -
I will add my sense to this thread. I loved the commercial and those who disliked it have a limited understanding of fitness and natural endorphin experiences. I will state the ridiculous ridicule over the ad is not only obnoxious but toxic. My own personal experience with health gifts that my husband was also under prejudice of other’s opinions was when he got me a professional vintage doctor’s scale for my birthday and hid it in his work office til my birthday arrived. I was pleasantly surprised at his thoughtfulness as I wouldn’t have got one for myself because I thought it was too expensive but he wanted to spoil me ☺️♥️5
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just_Tomek wrote: »raven56706 wrote: »just_Tomek wrote: »Peleton must die a slow death. Its ridiculously $$$$.
Think about it. For that kind of cash you can have a nice road bike (that you can use outside weather permitting), a good smart trainer to bolt it onto, and a subscription to something like training peaks or zwift.
I own a Peloton bike. I love it. Does everything for me? It kind of reminds me of an Apple Iphone. Just works with no thinking behind it. Sure i can get a mountain bike and other things to make it just like a Peloton but nah. This just works.
As for the ad however, its a load of *kitten* for other reasons. Not everyone owns a *kitten* luxurious house like the one on every commercial of theirs. Plus most of their members are bunch of entitled whiny *kitten*. I love the bike but it just does what i need it to do. Provide cardio. thats it
me too! I bought mine in 2016 and paid under 2k for it. I don't know what the sticker price is now. I use it several times a week and now that they have the tread classes I am able to use the running classes (in addition to their strength training classes) as well on my own treadmill and while running outdoors (I don't own a tread). Just ran my second marathon and used Peloton's training program for it. Loved it.
@just_Tomek
It was well worth the investment as I have two kids and manage a full-time career on top of that. I don't quite understand the constant criticism Peloton faces and why you say it must die a slow death because it's "ridiculously expensive"... I have friends who pay much more than $40 per month on their gym memberships that they barely use. I use my Peloton bike and/or app every day of the week because I work out every day. For me, the 2k was not expensive--it was well worth the investment and I don't regret the purchase one bit. It is all relative. Would you also say that all luxury car companies or even fancy road bikes (which range into the thousands as I understand it) should die a slow death? At what point do these items become too expensive for your taste?
And for what it's worth, I don't wish to buy a "nice road bike." Outdoor cycling is much different than spin. I am not a road cyclist and don't wish to navigate busy roads and drivers who are on their phones. A dear friend of mine was killed on his bike and another was gravely injured and put in intensive care. No thank you.
Yes we definitely should all get locked up inside our house in fear that something might or might not happen. A dear friend of mine died on his couch in perfect health from a sudden heart attack. Another died playing soccer. My father was hospitalized for a year from being in a car crash. There is no point in arguing about this nonesense. Its life and life happens. When it happens to you just be sure you lived it to the fullest. And if for YOU this means inside your house on the peleton bike, which here costs $3000 and $50/m membership, then all the power to you.
I will enjoy my outdoor bike rides on my overpriced road bike enjoying the smells of the woods and the scenery.
Did you read my post? I run marathons among other long distance races. I train outdoors most of the time.
I am not locked up in my house. One doesn’t run 20 plus miles inside. I just choose not to cycle on the roads. It’s a choice. And frankly, it’s a smart one given that I’m not comfortable with it.
I disagree that "One doesn't run 20 plus miles inside." I do. I prefer the treadmill. Even for long runs, even while marathon training. If I'm going to ride a bicycle, though, I go outside.
To the original point: What bothered me about the commercial (and I had my eyes peeled for what might be offensive) was the "5 days in a row" comment. Rest days, guys! I think it might be irresponsible to suggest that not taking rest days is a good plan. Especially if the impression is that she is not already someone who exercises regularly. Especially with the "no pain, no gain" expectations, or the fitspo slogan "sweat is fat crying". I'm a little disappointed that in 11 pages, nobody else in this fitness community had any problem with that.1
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