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Peloton ad
Replies
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If buying fitness products for a wife that loves fitness products lead to a divorce, my marriage would be long done by now. My wife loves fitness gifts. But you have to know your wife well enough to know that. I would NEVER buy her a vacuum for X-mas. Or a duster or steam mop. She has every cool little cleaning toy (before you say I'm sexist, I do all the cooking and kitchen cleanup and help with housework as needed, she just does more cleaning and I love to cook -- great arrangement!). But man, if I bought her a Dyson for X-mas, I'd be covering up my rear end because she'd try to ram that thing up my hole.7
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GummiMundi wrote: »
Yep, it crossed my mind.
If you read their whiny butthurt response the other day, it doesn't sound like they planned this.1 -
Is anyone else rather suspicious that any "viral Internet outrage" came from Peleton marketing staff postings on social media rather than actual outraged humans?
I'm always suspicious of this, but given the Peloton executives I doubt it. Their target demographic is similar to the Lexus audience.1 -
MikePfirrman wrote: »If buying fitness products for a wife that loves fitness products lead to a divorce, my marriage would be long done by now. My wife loves fitness gifts. But you have to know your wife well enough to know that. I would NEVER buy her a vacuum for X-mas. Or a duster or steam mop. She has every cool little cleaning toy (before you say I'm sexist, I do all the cooking and kitchen cleanup and help with housework as needed, she just does more cleaning and I love to cook -- great arrangement!). But man, if I bought her a Dyson for X-mas, I'd be covering up my rear end because she'd try to ram that thing up my hole.
I got a Dyson last Christmas and I loved it. But my husband knew that I needed and wanted a smaller and easy vacuum to work with floors and carpets. During many years I got cooking utensils, pots, serving dishes and what ever I need it. He never slept in the garage and I never rammed anything up his whatever.
So you are correct that if a husband/SO knows his or her pattern then no gifts are out of limits.
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Other than being a little corny and awkward, I didn't see anything wrong with the commercial...I also haven't really seen much evidence of mass outrage. I swear media finds a couple of tweets or whatever and then they blow it out of proportion as if everyone and their cousins are offended by this or that.
I have seen some comments on social media in regards to the commercials being "classist" which I find humorous given their target demographic is people like my BIL and SIL who own a 3,000 sqft condo in Connecticut about a block off the water and another "getaway" property in the Berkshire on a lake and two Audis in the garage. Dropping $2.5K for them is literally pocket change.8 -
So I asked myself: " Dang, where have I seen that same look before ?? "
Then I remembered, every women I have ever dated, at some point during the relationship, had that exact same expression on her face.
I see it as a mixture of acute angst, deep fear, internalized pain and most of all..... intense regret.
Maybe I should buy a Peloton for My TrophyWife after all ??
* shrug
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I got a Dyson last Christmas and I loved it. But my husband knew that I needed and wanted a smaller and easy vacuum to work with floors and carpets. During many years I got cooking utensils, pots, serving dishes and what ever I need it. He never slept in the garage and I never rammed anything up his whatever.
So you are correct that if a husband/SO knows his or her pattern then no gifts are out of limits.
My wife has asked for a 'military grade, Rogue Fitness, pull-up bar' as a birthday gift.
She loves it.
This last year, I bought her a Concept 2 Rowing Machine. She was completely stoked.
No Worries Here.
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Is anyone else rather suspicious that any "viral Internet outrage" came from Peleton marketing staff postings on social media rather than actual outraged humans?
Given how their stock lost almost a billion dollars in value, no.
https://markets.businessinsider.com/news/stocks/pelotons-stock-price-plummet-wiped-942-million-market-value-holiday-ad-2019-12-1028737428
Peloton saw $942 million in market value wiped out in a single day amid backlash to its controversial holiday ad (PTON)3 -
Motorsheen wrote: »
My wife has asked for a 'military grade, Rogue Fitness, pull-up bar' as a birthday gift.
She loves it.
This last year, I bought her a Concept 2 Rowing Machine. She was completely stoked.
No Worries Here.
If I had room in my house I will ask for the Concept 2 Rowing Machine. Much better equipment that what we have in our fitness center. I'm a little bit envious of your wife
, and hope that she is enjoying it. 2 -
If I had room in my house I will ask for the Concept 2 Rowing Machine. Much better equipment that what we have in our fitness center. I'm a little bit envious of your wife , and hope that she is enjoying it.
They do come apart into two smaller pieces, and go back together very easily/quickly (no tools or anything needed). C2 recommends against storing them standing up in one piece because of the risk of toppling, but (1) people all over the world do it anyway (
), and (2) it would be fairly easy to secure in some fashion. 1 -
They do come apart into two smaller pieces, and go back together very easily/quickly (no tools or anything needed). C2 recommends against storing them standing up in one piece because of the risk of toppling, but (1) people all over the world do it anyway ( ), and (2) it would be fairly easy to secure in some fashion.
yep, they breakdown easily.
we're lucky enough to have it shoehorned in between a weight bench and a treadmill in a dedicated workout room.1 -
Ryan Renyold's gin company made an parody ad with the peleton commercial actress that is basically Pelton Bike commercial, the sequel 😂 https://mobile.twitter.com/VancityReynolds/status/120311877581562266414
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Motorsheen wrote: »
yep, they breakdown easily.
we're lucky enough to have it shoehorned in between a weight bench and a treadmill in a dedicated workout room.
Yes, I break mine down daily. In the Winter, I row out daily on my deck (in AZ). I keep the rower in my shed. Takes like 2 minutes to put together and put away. Only the one side is relatively heavy.1 -
Ryan Renyold's gin company made an parody ad with the peleton commercial actress that is basically Pelton Bike commercial, the sequel 😂 https://mobile.twitter.com/VancityReynolds/status/1203118775815622664
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They do come apart into two smaller pieces, and go back together very easily/quickly (no tools or anything needed). C2 recommends against storing them standing up in one piece because of the risk of toppling, but (1) people all over the world do it anyway ( ), and (2) it would be fairly easy to secure in some fashion.
Thanks Ann, but it will not work in my house; it was just a comment.
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raven56706 wrote: »
I own a Peloton bike. I love it. Does everything for me? It kind of reminds me of an Apple Iphone. Just works with no thinking behind it. Sure i can get a mountain bike and other things to make it just like a Peloton but nah. This just works.
As for the ad however, its a load of *kitten* for other reasons. Not everyone owns a *kitten* luxurious house like the one on every commercial of theirs. Plus most of their members are bunch of entitled whiny *kitten*. I love the bike but it just does what i need it to do. Provide cardio. thats it
me too! I bought mine in 2016 and paid under 2k for it. I don't know what the sticker price is now. I use it several times a week and now that they have the tread classes I am able to use the running classes (in addition to their strength training classes) as well on my own treadmill and while running outdoors (I don't own a tread). Just ran my second marathon and used Peloton's training program for it. Loved it.
@just_Tomek
It was well worth the investment as I have two kids and manage a full-time career on top of that. I don't quite understand the constant criticism Peloton faces and why you say it must die a slow death because it's "ridiculously expensive"... I have friends who pay much more than $40 per month on their gym memberships that they barely use. I use my Peloton bike and/or app every day of the week because I work out every day. For me, the 2k was not expensive--it was well worth the investment and I don't regret the purchase one bit. It is all relative. Would you also say that all luxury car companies or even fancy road bikes (which range into the thousands as I understand it) should die a slow death? At what point do these items become too expensive for your taste?
And for what it's worth, I don't wish to buy a "nice road bike." Outdoor cycling is much different than spin. I am not a road cyclist and don't wish to navigate busy roads and drivers who are on their phones. A dear friend of mine was killed on his bike and another was gravely injured and put in intensive care. No thank you.14 -
Made-up controversy for publicity/air time...Don't get sucked-in.3
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5 pages about an ad? I'd say a lot of people have already been sucked in! ROFL2
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@hist_doc
Totally agree. Almost everything can be seen as ridiculously expensive, it just takes a wider perspective. So if that's the case who then sets the objective "that's too expensive" threshold? The average Westerner or the 800 million Indians living under $2 a day?
After 3 concussions and a fractured forearm and shoulder, indoor cycling has replaced my road biking. It is just too dangerous outdoor cycling and like motorcycling the question is when and not if you will get in an accident. And my accidents were just due to cracks on trails and roads that flipped me at 15-20 mph.
I spent some major coin on road ( and mountain ) bikes over the years.
I don't smoke, drink or take drugs (other than B12), gamble or care about driving a luxury car....
and I tell my wife:
"These bikes are lot more affordable than coronary by-pass." She agrees.6 -
Ryan Renyold's gin company made an parody ad with the peleton commercial actress that is basically Pelton Bike commercial, the sequel 😂 https://mobile.twitter.com/VancityReynolds/status/1203118775815622664
I had just copied the link to post it here.
Epic trolling.
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This was my favorite description of the ad: “ ... a 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman”.
Spot on. This is what gave me the biggest pinch about the ad. Looking scared to death at 116 lbs and basically looking exactly the same one year later while raving on and on about her imaginary positive side effects. I would've looked twice if she'd gained some muscle mass.
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They do come apart into two smaller pieces, and go back together very easily/quickly (no tools or anything needed). C2 recommends against storing them standing up in one piece because of the risk of toppling, but (1) people all over the world do it anyway ( ), and (2) it would be fairly easy to secure in some fashion.
This includes people who live in earthquake prone parts of the world They're also very easy to move to and from an upright position. 1 -
just_Tomek wrote: »
Yes we definitely should all get locked up inside our house in fear that something might or might not happen. A dear friend of mine died on his couch in perfect health from a sudden heart attack. Another died playing soccer. My father was hospitalized for a year from being in a car crash. There is no point in arguing about this nonesense. Its life and life happens. When it happens to you just be sure you lived it to the fullest. And if for YOU this means inside your house on the peleton bike, which here costs $3000 and $50/m membership, then all the power to you.
I will enjoy my outdoor bike rides on my overpriced road bike enjoying the smells of the woods and the scenery.
I enjoy riding outside (though I rarely get to these days), but I think it's perfectly valid for people to opt to be inside because they find riding outside too dangerous. People have different thresholds for the amount of risk they're willing to take and that's ok. It's also more dangerous to ride in some areas of the world than others. As my rowing coach said today to the person coxing our boat (who had hurt himself playing dodgeball earlier this week...), "I played rec soccer from the time I was 30 years old until I was 40 years, let that be a lesson to you". In short, if you keep getting hurt doing something and you don't want to get hurt anymore, maybe you should think twice about doing the thing that is causing the injuries.
I have zero desire to get a Peloton for a number of reasons, but if I had the money and the space I wouldn't mind getting an indoor bicycle (something like a WattBike).7 -
I enjoy riding outside (though I rarely get to these days), but I think it's perfectly valid for people to opt to be inside because they find riding outside too dangerous. People have different thresholds for the amount of risk they're willing to take and that's ok. It's also more dangerous to ride in some areas of the world than others. As my rowing coach said today to the person coxing our boat (who had hurt himself playing dodgeball earlier this week...), "I played rec soccer from the time I was 30 years old until I was 40 years, let that be a lesson to you". In short, if you keep getting hurt doing something and you don't want to get hurt anymore, maybe you should think twice about doing the thing that is causing the injuries.
I have zero desire to get a Peloton for a number of reasons, but if I had the money and the space I wouldn't mind getting an indoor bicycle (something like a WattBike).
Thanks, somebody needed to say this. Not everyone lives where riding near woods and scenery is a safe option. My city not too long ago made the list of least safe cities for bicycles and pedestrians. I’ve never ridden a bike here but I do walk and run and I’ve encountered gunfire three times while running.
Back to the original topic, they could have saved the commercial with one line change: “OH! You got me that Peloton I asked for!” but the marketing geniuses were hoping that rich dudes would see the commercial and buy them for their wives for Christmas, when no one in the household had previously even thought about it. So I feel like they kind of deserve the backlash.7 -
Back to the original topic, they could have saved the commercial with one line change: “OH! You got me that Peloton I asked for!” but the marketing geniuses were hoping that rich dudes would see the commercial and buy them for their wives for Christmas, when no one in the household had previously even thought about it. So I feel like they kind of deserve the backlash.
lolol1 -
3
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This negativity has pushed the poor woman to (pretend to) drink, she is now starring in a gin advert.
Shame on you, internet.2 -
Motorsheen wrote: »Then I remembered, every women I have ever dated, at some point during the relationship, had that exact same expression on her face.
I see it as a mixture of acute angst, deep fear, internalized pain and most of all..... intense regret.
And the common theme is they dated you...
I joke (badly) of course.3 -
rheddmobile wrote: »
Thanks, somebody needed to say this. Not everyone lives where riding near woods and scenery is a safe option. My city not too long ago made the list of least safe cities for bicycles and pedestrians. I’ve never ridden a bike here but I do walk and run and I’ve encountered gunfire three times while running.
Back to the original topic, they could have saved the commercial with one line change: “OH! You got me that Peloton I asked for!” but the marketing geniuses were hoping that rich dudes would see the commercial and buy them for their wives for Christmas, when no one in the household had previously even thought about it. So I feel like they kind of deserve the backlash.
"You got me exactly what I wanted!" would save the ad for both of those parochial audiences, I think maybe.
But I still think it's trying to hook people who don't feel good about themselves, and who can be persuaded to think a pricey bike will do the trick.
For clarity: This is not to say it's a bad product, or that people who buy it universally don't feel good about themselves. How a product is marketed is distinct from why people buy it (usually some overlap, but not total).
It's not uncommon for advertising pitches to try to play on common anxieties, or even to try to create some (Axe products, any anxious adolescent boy of a few years back?). The marketers believe will work, and sometimes it does. At the same time, for many product classes, people want, buy, and benefit from the product for reasons having nothing to do with that particular advertising pitch.
One might think it would be a good idea to align the pitch with the reasons actual buyers buy, but that's not necessarily true: It doesn't necessarily broaden your market, for example. I haven't looked into Peloton's whole strategy, but it's also not unusual to place different pitches in different markets. For example, do they market in cycling magazines or on hardcore fitness sites? If so, is the pitch the same? I dunno.
If you have a Peloton and like it, or want one, yay, more power to you - sincerely. There are lots of things other people enjoy that seem boring, expensive, pointless, unsafe or whatever from the standpoint of my personal circumstances, tastes and preferences, but I don't think my circumstances, tastes and preferences are universals (or should be). Enjoy what you enjoy, and buy what seems like any worthwhile expenditure, y'know? If everyone rowed, my river would get way too crowded. 3 -
I reckon that sometimes the truth hurts, it damn sure does....1
This discussion has been closed.
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