Fat shaming in the media

aimforhealthy

No one has any right to shame or judge or humiliate anyone else, for any reason. Period.

kklemarow

Meh, they're just ads. Advertising is meant to be memorable/shocking so you'll buy into whatever they're selling. They've obviously done a good job because we're on page 7 of this thread...

sassafrascas

More proof that being fat means you are fat ugly and uncool, for the people who feel negative talk like this is a motivator

Read below
http://elitedaily.com/news/world/abercrombie-fitch-ceo-explains-why-he-hates-fat-chicks/


Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand.

According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd.

They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women.

The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18.
Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes.

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

glovepuppet

the oatmeal one? i'm not sure why anyone minded that.

the one that suggested we buy obscene bikinis if we're slim? that, to me, was actually the worst. the insinuation that our goal should be to be lewd sex objects rather than fit & healthy.

mistesh

Well, if we had nationalized healthcare instead of paying out the butt for private companies who can charge as much as they please (especially when it comes to pharmaceuticals), this might not be the case...

That whole freemarket concept was a dreadful idea. It only helped create the strongest middle class the world has ever seen. Just saying.....

Haha, what does it mean when people say, I'm just saying? Please enlighten me. That aside, while the American worth has doubled over the last 30 years, the bottom 90% of the population when adjusted for inflation has seen precisely no change during this time.

What else has happened over the last 30 or 40 tears that will concern today's children in the future?

"If the rate of Alzheimer’s rises in lockstep with Type 2 diabetes, which has nearly tripled in the United States in the last 40 years, we will shortly see a devastatingly high percentage of our population with not only failing bodies but brains. Even for the lucky ones this is terrible news, because 5.4 million Americans (nearly 2 percent, for those keeping score at home) have the disease, the care for which — along with other dementias — will cost around $200 billion this year.

Gee. That’s more than the $150 billion we’ve been saying we spend annually on obesity-related illnesses. So the financial cost of the obesity pandemic just more than doubled. More than 115 million new cases of Alzheimer’s are projected around the world in the next 40 years, and the cost is expected to rise to more than a trillion of today’s dollars. (Why bother to count? $350 billion is bad enough.)"

Is Alzheimer’s Type 3 Diabetes?
http://opinionator.blogs.nytimes.com/2012/09/25/bittman-is-alzheimers-type-3-diabetes/

ashesfromfire

Months ago I read something about that Ashley Madison ad. The model featured is a fairly prominent plus size model and that picture was taken during one of her first photo shoots. Due to her inexperience in the modeling world she didn't fully understand the contract and signed it anyways - which gave the photo company permission to sell the pictures to whomever they'd like. The model has apologized that her image was used in such an offensive way.


Am I the only one who though the guy stripping billboard add was really funny? I didn't see that one as fat shaming nearly as mach as "come on, do you really wanna see some dudes flaccid giblits?" :laugh:

HideyoshiKinoshita

Incoming..

HideyoshiKinoshita

In Japan we have a tax for overweight people..
If the media is your biggest problem just be glad you don't have to pay for it. :bigsmile:

Is that for real? How is the tax levied and by what measure is it determined?

In 2008, Japan’s Ministry of Health passed the ‘metabo’ law and declared war against obesity.

The law mandates that local governments and employers add a waist measurement test to the annual mandatory check up of 40-75 year olds. For men and women who fail the test and exceed the maximum allowed waist length of 33.5 and 35.4 inches, they are required to attend a combination of counseling sessions, monitoring through phone and email correspondence, and motivational support. …

Employers or local government … are required to ensure a minimum of 65% participation, with an overall goal to cut the country’s obesity rates by 25% by year 2015. Failure to meet these goals results in fines of almost 10% of current health payments.
Non-compliance has no individual consequence. The responsibility of adherence to the program falls to employers and local government.