Abercrombie and Fitch CEO "hates fat chicks"

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Replies

  • Posts: 727 Member
    Hey, you said it.

    His point was very well worded, and you misconstrued what he was saying. It was just some friendly teasing because of that. No need to get so defensive.

    You insulted my intelligence and understanding of average vocabulary, how is that not offensive?
  • Posts: 498 Member

    The smell is obnoxious! I read the article but I still like some of their women's clothing. When I was super skinny I wore them a lot. Now my shoulders bust out of everything. If I get bigger sizes to fit them, it looks like maternity wear.

    Agreed it's awful.

    I for one, don't are to spend $70 on jeans that are ripped to *kitten*. The shirt fabric is so flimsy, and of course sizes run small and pants run long. So unless you're 5'10 and 100lbs, shop elsewhere.
  • Posts: 1,192 Member

    You insulted my intelligence and understanding of average vocabulary, how is that not offensive?
    I just explained how... Because you misunderstood something so I made a joke about that. As I just said, it was friendly teasing. I have nothing against you; I don't even know you.

    Furthermore, I never said you were stupid. I said that his well worded response confuses people which could be the reason behind your misunderstanding of what he was saying.
  • Posts: 506 Member
    Who cares? I mean do you really care? I sure as he!! don't. I haven't bought, won't buy, and my kids (targeted age of A&F) cannot stand those that wear the clothes because of this (and other) viewpoints.

    It's the same argument that was had for Hooters. Until people realize(d) that their food is not that great, the coverage gives them free advertising.

    A&F - clothes are poorly constructed...and the image of the people buying/wearing them is such a small % that its not worth it to fall into their trap for coverage - advertising - sales.
  • Posts: 7,436 Member
    it's a marketing strategy, annoy people and they talk about you more, and more people become aware of your brand. I had barely noticed the existence of aberzombie and filch before reading this thread about this controversy

    if he's really astute at marketing, he'll also have lots of investment in plus size clothing stores which will then launch a counter attack marketing strategy, i.e. appealing to all the "fat chicks" that he greatly upset, and set them up in some unofficial fat v skinny war via social media, and profit from the clothes sales from both sides.

    Yes I'm very cynical. But all of this is about money and trying to drum up sales, that is it.
  • Posts: 438 Member
  • Posts: 7,436 Member
  • Posts: 8,927 Member
    it's a marketing strategy, annoy people and they talk about you more, and more people become aware of your brand. I had barely noticed the existence of aberzombie and filch before reading this thread about this controversy

    if he's really astute at marketing, he'll also have lots of investment in plus size clothing stores which will then launch a counter attack marketing strategy, i.e. appealing to all the "fat chicks" that he greatly upset, and set them up in some unofficial fat v skinny war via social media, and profit from the clothes sales from both sides.

    Yes I'm very cynical. But all of this is about money and trying to drum up sales, that is it.

    I think you are right! I had also never given this company a second thought until hearing all of this. And everyone was talking about the small sizes and for a brief second I wondered if they might have bikinis that would fit me. Not that I actually plan on shopping there now (I would need to drive to the states anyway). But, now I know more about the existence of this company than I did before.
  • Posts: 308 Member
    As a fat chick, I don't give a rats *kitten*. He is entitled to his preferences. Why do people think that they are the only one who is allowed to have an opinion? Get over it.

    Just like this OP and everyone else is entitled to their oppinion and are allowed to verbalize that. People definitely need to know about his ignorant opinion, so it can hit him where it hurts...in his bottom line. It amazes me that people buy that stuff anyway. If you don't care that's fine, get over it.
  • Posts: 308 Member
    i don't understand how this is such a big deal just because he finally said it... have you never been in a A&F store? it's obvious they hate bigger people...
    I have never been in an A&F because I already wouldn't buy their stuff because there is no way I would spend good money on cheap t-shirts. NO way ever.
  • Posts: 5,789 Member
    There are many many many companies that do this... they just don't advertise it.... WHY do you think Lululemon only goes to size 12??

    Pretty much.....
  • Posts: 8,927 Member

    Pretty much.....

    They also don't go smaller than a size 2.
  • Posts: 1,192 Member

    They also don't go smaller than a size 2.
    They "hate skinny chicks"
  • Posts: 781 Member
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  • Posts: 1,368 Member

    I dont hear skinny chicks bemoaning Lane Bryant......

    There is nothing wrong with developing a business model that caters to slender people. I don't even think that is the greatest source of the outrage. I think was ticks people off the most is that he is blatantly stating that he is holding his customers to a standard of beauty that he does not meet himself. It is obvious that he is not attractive enough to work at one of his own stores.

    He had to know that this was going to blow up in his face and if he didn't he was asleep at the wheel. He is going to turn away some customers as a result of these statements plain and simply.

    While there will be business lost there will also be business gained and he has to be counting on the gain being greater than the loss. I am hesitant to mention this part because it might anger people further but I do think he knew this would piss people off and I do think he did this on purpose.

    There is an economic concept known as the "positional good." It is when something has value attributed to it specifically because it is not possessed by others. By telling everyone that his clothing lines are exclusionary he actually creates a desire in some people to have their cloths. People will feel a sense of status by virtue of the fact that they are able to wear the A&F clothing.

    Some people will refuse to wear his cloths because they aren't shallow but he is banking on the assumption that his customer base is made up of shallow people. He wants people to feel a sense of superiority when they wear his cloths. A sort of "I can wear it and you can't." mentality.
  • Posts: 2,810 Member
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  • Posts: 1,854 Member
    I have a limited supply of outrage and have none to waste on this company.
  • Posts: 2,290 Member
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    LMFAO!
  • Posts: 1,368 Member

    LOL it looks like his face fell off and someone smooshed it back on.
  • Posts: 5,922 Member

    Combatting perceived shaming with blatant shaming? Mature.
    I don't give a rats *kitten* who he wants to sell his clothes too.

    The likeness is remarkable.
  • Posts: 54 Member
    tumblr_mmjr4viMIA1rsu9ouo1_500.png

    HOLY EWW
  • Posts: 52 Member
    k-bigpic.jpg

    a picture is worth a thousand words. If my kid wanted to model for this guy, i'd draw the line. seriously.


    Man is he ugly!!!!.... fat can go away with diet and exercise.... that face I dont think plastic surgery would fix it......well may be he already had it lol
    On another note i dont ever bother to go into that store, clothes dont fit :( and they are way too expensive, i can get something a lot cuter at torrid for just about the same money... even better yet i could get something cuter at walmart!!!
  • Posts: 64 Member

    Haha ^^This^^

    Ironic too that one of the ugliest men I've ever seen says he only wants good looking people wearing his product.... he must not wear his own clothes then.

    THis^^^^^^^^^^^
  • Posts: 2,756 Member
    this thread is still alive...smh.:noway: :noway: :noway: :noway: :noway: :yawn: :yawn: :yawn: :yawn: :yawn: :huh: :huh: :huh: :huh: :huh: :mad: :mad: :mad: :mad: :mad:
  • Posts: 14 Member
    bump to read later.
    I read an article today and I think I officially know why I've disliked Abercrombie & Fitch since high school.
  • Posts: 1,066 Member
    Hey A&F CEO...i'm fat, you're ugly...i can lose weight.
  • Posts: 577 Member
    Well my reaction was :explode:

    First thing I wondered was, how 'attractive' is this guy when he claims that only 'thin and beautiful' people can wear Abercrombie? He definitely isn't the most attractive guy I've ever seen (Average in my opinion, but then again I've been told I have peculiar taste in men :wink: ). Look who's talking Jeffries.
  • Posts: 1,066 Member
    Abercrombie XL = Kohl's M

    It's just not a clothing store for larger folks.

    And who the fvck pays $60 for a $3 teeshirt advertising A&F's logo on it? Idiots.
  • Posts: 8,927 Member
    Abercrombie XL = Kohl's M

    It's just not a clothing store for larger folks.

    And that is the reason someone like me can't shop at stores like Kohls, where the extra small is so big it should really be labeled a medium.
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