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Peloton ad
Replies
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Aaron_K123 wrote: »Median household income, also showing variation between states and metro areas.
https://www.census.gov/library/stories/2019/09/us-median-household-income-up-in-2018-from-2017.html
Remember there are lots of single-worker households.
Yeah but I'm pretty sure the median would be happier if they made a bit more money.
Magnus's point - as I understood it - is being lost: That after a perhaps (?) surprisingly low level of income that takes care of basic necessities with fair assurance, more money is not the strongest determinant of life satisfaction, according to research.
Whatever that income level is, a marketer sees there a consumer who'll be likely to spend some amount of money chasing that life satisfaction. This is a desirable target consumer.
If that consumer doesn't really explicitly realize they're unsatisfied, and doesn't really know what would improve things, that's a potentially manipulatable consumer: Very useful.
Speculation is that's behind this ad strategy . . . which is a somewhat separate issue from whether the ad is successful in its attempt to work this strategy.2 -
Aaron_K123 wrote: »Median household income, also showing variation between states and metro areas.
https://www.census.gov/library/stories/2019/09/us-median-household-income-up-in-2018-from-2017.html
Remember there are lots of single-worker households.
Yeah but I'm pretty sure the median would be happier if they made a bit more money.
Ah, I misread and thought you were questioning what the median income was.
I think you are right that the happiness thing is using $60-$75K for an individual for happiness. Here's a fuller discussion:
https://www.cnbc.com/2018/02/28/heres-the-ideal-income-for-the-typical-american-family.html
https://www.marketwatch.com/story/this-is-exactly-how-much-money-you-need-to-be-truly-happy-earning-more-wont-help-2018-02-140 -
Aaron_K123 wrote: »Median household income, also showing variation between states and metro areas.
https://www.census.gov/library/stories/2019/09/us-median-household-income-up-in-2018-from-2017.html
Remember there are lots of single-worker households.
Yeah but I'm pretty sure the median would be happier if they made a bit more money.
Ah, I misread and thought you were questioning what the median income was.
I think you are right that the happiness thing is using $60-$75K for an individual for happiness. Here's a fuller discussion:
https://www.cnbc.com/2018/02/28/heres-the-ideal-income-for-the-typical-american-family.html
https://www.marketwatch.com/story/this-is-exactly-how-much-money-you-need-to-be-truly-happy-earning-more-wont-help-2018-02-14
No worries. No I accept the median income figures and I also accept that as someone who lives in one of the highest cost of living areas I have bias that makes me feel like 75k is not a lot of money that may not apply other places. That said I still feel that "household" implies that you have dependants and that 75k total income with dependants is a state where you would probably feel some relief of stress and therefore happiness with additional income.
But yeah from a biased perspective from a high cost area you can make 3x the median and still feel like the belt is a bit tight.1 -
Reckoner68 wrote: »Maybe I am dead inside as the ad itself triggered no feelings whatsoever within me, I guess I'll have to search elsewhere for something to grant substance to this empty existence
I just saw the ad for the first time and I can't see what the big deal is either.3 -
This has been a fun thread!2
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BuiltLikeAPeep wrote: »Reckoner68 wrote: »Maybe I am dead inside as the ad itself triggered no feelings whatsoever within me, I guess I'll have to search elsewhere for something to grant substance to this empty existence
I just saw the ad for the first time and I can't see what the big deal is either.
are you a dude?0 -
BuiltLikeAPeep wrote: »Reckoner68 wrote: »Maybe I am dead inside as the ad itself triggered no feelings whatsoever within me, I guess I'll have to search elsewhere for something to grant substance to this empty existence
I just saw the ad for the first time and I can't see what the big deal is either.
are you a dude?
If you look at her profile, it says female.3 -
Why should it matter?
Logic is not impaired by gender. A dude is just as capable of making a logically sound assessment of an ad as is a woman.
Opinions are not, nor ever should be off limits based on gender.
That doesn't mean anyone gets to FORCE another to do something. But we are all free to have an opinion. We are not disallowed based on some metric arbitrarily applied by others.BuiltLikeAPeep wrote: »Reckoner68 wrote: »Maybe I am dead inside as the ad itself triggered no feelings whatsoever within me, I guess I'll have to search elsewhere for something to grant substance to this empty existence
I just saw the ad for the first time and I can't see what the big deal is either.
are you a dude?
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No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.18 -
BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
Yeah, I'm not sure where the indicator is that it was a total surprise. I saw it like a red ryder rifle thing, where it's what they wanted but didn't expect to get, in this case probably because it's so grossly expensive lol.6 -
RelCanonical wrote: »BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
Yeah, I'm not sure where the indicator is that it was a total surprise. I saw it like a red ryder rifle thing, where it's what they wanted but didn't expect to get, in this case probably because it's so grossly expensive lol.
Although they could have made it a little more realistic by her saying "oh my gosh- just like I wanted!" Whatever- somebody somewhere would have been like "what a pig! He got her what she asked for instead of putting some thought into the gift! He is so lazy!" It's a lose/lose situation any which way you put it.3 -
BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
I'm female and agree with you.
While I heard about the controversy before I saw the ad, I believe I would have thought that it was something she asked for as well.4 -
BuiltLikeAPeep wrote: »RelCanonical wrote: »BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
Yeah, I'm not sure where the indicator is that it was a total surprise. I saw it like a red ryder rifle thing, where it's what they wanted but didn't expect to get, in this case probably because it's so grossly expensive lol.
Although they could have made it a little more realistic by her saying "oh my gosh- just like I wanted!" Whatever- somebody somewhere would have been like "what a pig! He got her what she asked for instead of putting some thought into the gift! He is so lazy!" It's a lose/lose situation any which way you put it.
To me, her nervousness over her first ride was more of an indication that it was a surprise gift, but of course everyone interprets things differently. I feel silly even commenting on my interpretation though, because its kind of ridiculous that this commercial is being analyzed as much as it is. I think people are going to naturally put themselves in that situation and see the commercial from their own point of view which is why some people may have a problem with it. I still think theres nothing wrong with the commercial and any outrage is ridiculous, but some people just need to have something to be pissed off about I suppose.4 -
There was an ironic Peloton shoutout on Full Frontal this week:
https://www.youtube.com/watch?v=_jLvlUWZ3Dw 1 -
I don't think there's anything wrong or unusual with people overwhelmed by the bigger issues to get momentarily obsessed with unimportant things for a bit of respite. I have found the differing perspectives in this thread fascinating.
I will no doubt spend hours today on stuff that isn't "important" and 10 or so minutes of that time will be reading and thinking about an ad for an exercise bike. It's only a big deal for a handful of keyboard warriors, for the rest of us it's a couple of minutes of unnecessary pop culture that we try to wring a little insight out of before turning our attention back to the more daunting issues out there. <shrug>
This might be a hot take, but IMHO the extended life cycle of this "controversy" is actually being fueled by all the people offended by the controversy, not the original criticism itself.7 -
iheartmyyorkie wrote: »Your link led to nowhere. I find that sooo sexist.
There's a bad driver joke in there somewhere.
The link is obviously a guy, because he refused to stop to ask for directions.
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RelCanonical wrote: »BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
Yeah, I'm not sure where the indicator is that it was a total surprise. I saw it like a red ryder rifle thing, where it's what they wanted but didn't expect to get, in this case probably because it's so grossly expensive lol.
You should never ride a Peloton Bike.... you could put your eye out with that thing.6 -
BuiltLikeAPeep wrote: »RelCanonical wrote: »BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
Yeah, I'm not sure where the indicator is that it was a total surprise. I saw it like a red ryder rifle thing, where it's what they wanted but didn't expect to get, in this case probably because it's so grossly expensive lol.
Although they could have made it a little more realistic by her saying "oh my gosh- just like I wanted!" Whatever- somebody somewhere would have been like "what a pig! He got her what she asked for instead of putting some thought into the gift! He is so lazy!" It's a lose/lose situation any which way you put it.
To me, her nervousness over her first ride was more of an indication that it was a surprise gift, but of course everyone interprets things differently. I feel silly even commenting on my interpretation though, because its kind of ridiculous that this commercial is being analyzed as much as it is. I think people are going to naturally put themselves in that situation and see the commercial from their own point of view which is why some people may have a problem with it. I still think theres nothing wrong with the commercial and any outrage is ridiculous, but some people just need to have something to be pissed off about I suppose.
Welllllll . . . I think that for some reason they made the woman seem like a pretty but anxious, approval-seeking human equivalent of a cute, big-eyed Disney animal via their choice of actress and her use of body language/expression, and I assume they had some reason.
I'm pretty sure that doesn't make me an "anxious, approval-seeking (etc.)" who's therefore offended. (I don't think that's very close at all to my psychological profile, frankly
). I'm not offended by it; as suggested by my first post in the thread, I'm not agitated in any way. I've seen remarkably few direct instances of people being "pissed off" about it here or in the broader environment (but yes, a few); I've seen quite a few making fun of it, eye-rolling about it, critiquing it from an effectiveness standpoint, and so forth.
Analyzing advertising is fun, IMO. It's about the most pure and naked attempt at manipulating us that we get to see in the world around us, and it's being done by people who use a lot of study and research to do it as expertly and effectively and (usually) subtly as possible. I feel like I learn from analyzing it, not only about how to avoid being influenced by advertising tricks, but about what my personal psychological triggers might be, plus those of other target groups.9 -
BuiltLikeAPeep wrote: »RelCanonical wrote: »BuiltLikeAPeep wrote: »No, I'm not a dude, but my husband, friends and family often tell me I think like a dude lol.
Ok- here's my opinion of the ad when I first saw it. I assumed (yeah yeah i know) that she ASKED for the Peleton for Christmas. Why? Because that's the kind of things i ask for. Even though she's thin, maybe she can't walk a quarter of a mile without getting winded, maybe she wants to train and eventually enter a race. I don't know- I've got bigger problems than a fictional husband giving his fictional wife a Peleton and what exactly he means by it. People are too quick to get offended by EVERYTHING EVERYWHERE. Life is too short to stress over nothing.
Yeah, I'm not sure where the indicator is that it was a total surprise. I saw it like a red ryder rifle thing, where it's what they wanted but didn't expect to get, in this case probably because it's so grossly expensive lol.
Although they could have made it a little more realistic by her saying "oh my gosh- just like I wanted!" Whatever- somebody somewhere would have been like "what a pig! He got her what she asked for instead of putting some thought into the gift! He is so lazy!" It's a lose/lose situation any which way you put it.
To me, her nervousness over her first ride was more of an indication that it was a surprise gift, but of course everyone interprets things differently. I feel silly even commenting on my interpretation though, because its kind of ridiculous that this commercial is being analyzed as much as it is. I think people are going to naturally put themselves in that situation and see the commercial from their own point of view which is why some people may have a problem with it. I still think theres nothing wrong with the commercial and any outrage is ridiculous, but some people just need to have something to be pissed off about I suppose.
Welllllll . . . I think that for some reason they made the woman seem like a pretty but anxious, approval-seeking human equivalent of a cute, big-eyed Disney animal via their choice of actress and her use of body language/expression, and I assume they had some reason.
I'm pretty sure that doesn't make me an "anxious, approval-seeking (etc.)" who's therefore offended. (I don't think that's very close at all to my psychological profile, frankly ). I'm not offended by it; as suggested by my first post in the thread, I'm not agitated in any way. I've seen remarkably few direct instances of people being "pissed off" about it here or in the broader environment (but yes, a few); I've seen quite a few making fun of it, eye-rolling about it, critiquing it from an effectiveness standpoint, and so forth.
Analyzing advertising is fun, IMO. It's about the most pure and naked attempt at manipulating us that we get to see in the world around us, and it's being done by people who use a lot of study and research to do it as expertly and effectively and (usually) subtly as possible. I feel like I learn from analyzing it, not only about how to avoid being influenced by advertising tricks, but about what my personal psychological triggers might be, plus those of other target groups.
There are times when I am watching TV and I see the commercials and I start questioning my viewing tastes because it’s obvious that I am NOT the target audience for that show.
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In the end it'll just fade away like all of the other diet and exercise fads that have come and gone. Like step-aerobics classes and the cabbage soup diet. But in the meantime there is some overweight and unhappy millenial sitting on his or her couch wishing for it, watching the commercial and thinking 'if only I could have this Peloton then I too could be happy and skinny and live in a cool house and be able to get up early and drive a nice car and wear nice clothes to work and have a great kid and....' Because that's what ads do. They don't sell you the product, the sell you the subconscious notion that your life can be as cool or as perfect as the characters portrayed in the ad if you use the product.3
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